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Media Monitoring Shows Whether Campaign Messages are On-Brand or Off-Brand
Posted on 04-08-2016 by Megan Burnside

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

Media Analysis Shows America Isn’t Ready to Dump Trump
Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s... Read More

Media Monitoring: Was Iowa the Start of an Election Trend or Anomaly?
Posted on 02-04-2016 by Megan Burnside

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on... Read More

Media Monitoring and Analysis to Predict Primary Performance
Posted on 12-22-2015 by Megan Burnside

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More