Monitoring Trends: What The 2016 Presidential Primaries Teach Us
Posted on 03-18-2016 by Megan Burnside

This primary season is turning out to be a game changer for everyone involved, including the candidates, the voters and the media. From candidates that were first considered true political outliers—like Donald Trump and Bernie Sanders—gaining traction to high voter turnouts in nearly every... Read More

Election 2016 Remains Unpredictable Even as Candidates Prepare for Battleground Primaries
Posted on 03-11-2016 by Megan Burnside

Predicting the outcome of this election is like trying to sneeze with your eyes open; it can’t be done. As the candidates prepare for primaries in Ohio and Florida—two big battleground states whose delegates are up for grabs on March 15—media coverage, polls*, social media continue... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

Media Analysis Shows America Isn’t Ready to Dump Trump
Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s... Read More

US vs International Election Media Coverage: Donald Trump is One of the Most Talked-About Americans
Posted on 02-26-2016 by Megan Burnside

Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on print, online and broadcast media coverage of the... Read More

Candidate Polarization: Media Monitoring Reveals Trends
Posted on 02-25-2016 by Megan Burnside

A Jet Blue ad has been making the rounds across social media. Have you seen it? An airline executive boards the flight to inform the travelers that they can each have a free, round-trip ticket to any domestic or international destination Jet Blue flies to if—and it’s a big ‘if’... Read More

Will Jeb's and Marco's Media Coverage Impact SC Election Results?
Posted on 02-19-2016 by Megan Burnside

The stakes are high. The South Carolina primary will either boost or blow a Republican candidate’s shot at the presidential nomination. Historically, South Carolina has been a fierce battleground state for the Republican Party. The winner of the state primary has always become the GOP’s... Read More

Media Monitoring Matchup: The Presidential Race vs Super Bowl 50
Posted on 02-05-2016 by Megan Burnside

What’s a hotter media topic, Super Bowl 50 or the presidential election? If you’re one of the estimated 189 million who are expected to watch, stream or follow Sunday’s big game—or if you’re a fan of the Panthers or Broncos—you might say the “most super of... Read More

Media Monitoring: Was Iowa the Start of an Election Trend or Anomaly?
Posted on 02-04-2016 by Megan Burnside

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on... Read More

Media Monitoring Reveals Insights about Democrats’ Campaigns (and Coverage)
Posted on 01-21-2016 by Megan Burnside

Following a debate performance in which Bernie Sanders was declared the winner by those covering the final democratic debate before the Iowa caucuses, CNN offered its ‘mea culpa” for being one of the many major media outlets that have failed to pay much attention to this dark horse candidate... Read More

Then and Now: What Media Analysis Reveals about Presidential Elections
Posted on 01-07-2016 by Megan Burnside

On January 7, 1789, the first U.S. presidential election took place. Presidential election cycles have changed in the 227 years since that auspicious occasion, so rather than marking the end of campaign season, January is when the rubber hits the road, so to speak. We’re following current election... Read More

Media Monitoring and Analysis to Predict Primary Performance
Posted on 12-22-2015 by Megan Burnside

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis... Read More

Trump and the Muslim Ban: What Media Analysis Shows
Posted on 12-11-2015 by Megan Burnside

Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here are some findings from our media analysis. ... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More

3 Ways the U.S. Presidential Campaign Tracker Keeps You Current
Posted on 11-03-2015 by Megan Burnside

A year from now, Americans will be choosing a new Commander-in-Chief, but right now, the campaign trail is barely underway. That’s why we’re excited to announce the launch of our new U.S. Presidential Campaign Tracker microsite , powered by LexisNexis® Newsdesk . The site features near... Read More

The Debate about the Debate: How Media Analysis Brings Clarity to the Buzz
Posted on 10-15-2015 by Megan Burnside

A few weeks ago, Ad Age lamented, “Where did everyone go?” in an article about declining television viewership. Apparently, the presidential hopefuls didn’t see the article, nor did viewers. After the dust settled, the debate this past Tuesday averaged 15.3 million viewers, the highest... Read More

Is Media Coverage Uncovering a Growing Numbness toward Gun Violence?
Posted on 10-09-2015 by Megan Burnside

If you ever did a paint by number picture as a child—or have joined the recent trend of coloring for adults that is popping up all over social media—you know how fragmented the image appears until you start to add the color. Devoid of color, it takes concentration to see the image. With each... Read More

Will Media Coverage be Enough to Trump the Competition?
Posted on 09-04-2015 by Megan Burnside

This year’s race for the Republican presidential candidacy started out with many (perhaps too many) candidates vying for attention and splitting media coverage. Enter Donald Trump who quickly captured the attention of the media, voters and few late-night comics. Will it last? Time will tell, but... Read More