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When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors...
When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle.
The media landscape...
August 26 th is a big day in women’s history—that day in 1920 that Congress certified the Nineteenth Amendment, giving women the right to vote. When Congress passed the joint resolution 51 years later to commemorate the event with an annual Women’s Equality Day, it said the holiday...
Media Intelligence on Oscar Night’s Big Winners
The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s...
The environment has consistently been a hot topic, but at the end of 2015, it dominated headlines for weeks due to unusually warm temperatures in some places and extremely cold weather conditions in other parts of the United States. From tornadoes to blizzards and record highs to unseasonable lows, December...
In the classic cartoon, It’s the Great Pumpkin, Charlie Brown , Linus says , “There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Obviously, the media doesn’t hold to the same standards. It’s early days yet for...