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Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands , including growing consumer support of sustainable brands and increasing company investment in capital for social impact.
Choosing the right corporate social purpose...
The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to...
The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's...
Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers.
These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're...