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LexisNexis Business Solutions
When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors...
When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air.
It's time to believe in magic. This kind of hype-building...