The PR lesson from REI kissing Black Friday goodbye
Posted on 11-14-2017 by Alyssa Vorhees

The popular shopping event Black Friday attracted nearly 154 million consumers in stores and online in 2016, per National Retail Federation data. While this revenue opportunity certainly benefits shopping establishments across the world, some stores are choosing to forego Black Friday. Popular retailers... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Alyssa Vorhees

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Why Does the Scope of Your Media Monitoring Matter?
Posted on 09-27-2017 by Alyssa Vorhees

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More

The Evolving Skillset of the Modern PR Professional: Establishing Trust in a Chaotic World
Posted on 09-19-2017 by Alyssa Vorhees

The core skills of the modern P R professional are based on gaining the most important currency for companies today: Trust. Consumers are more connected than ever, and they have countless options of brands to follow, shop, support and share. Brands must take smart steps to reach these individuals... Read More

Getting to the Root of PR ROI
Posted on 09-12-2017 by Alyssa Vorhees

Determining the value of public relations is one of the most complex topics in the communications field, and has been a debated point that has literally spanned centuries. It's clear to see why setting up a simple equation to determine value is desirable from a PR and general budgeting perspective... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Alyssa Vorhees

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

LexisNexis® Wins SIIA Business Technology CODiE Award for Best News Media Monitoring Solution
Posted on 08-22-2017 by Alyssa Vorhees

LexisNexis, a leading provider of content and technology solutions today announced that LexisNexis Newsdesk ® was named the Best News Media Monitoring Solution in the 2017 SIIA CODiE Awards. Finalists represent the best products, technologies, and services in software, information and business technology... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Alyssa Vorhees

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

Working with corporate leadership for valuable PR strategies
Posted on 07-11-2017 by Alyssa Vorhees

When a public relations strategy is an internal piece of work, generated by your PR team with little input from corporate leaders or alignment with overall company goals, it may end up far less valuable than you'd hoped. Deriving more value from your campaigns means re-contextualizing them as assets... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

Get the Most Out of Competitive Intelligence
Posted on 05-08-2017 by Anna Stevens

F ictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery, for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

Media Relations for PR Departments in 2017
Posted on 03-06-2017 by Megan Burnside

The media research you perform as a PR professional has perhaps never been as important as it is today. Getting your message in front of an interested audience is still valuable, but the players on the news landscape are not the same as they have been. The rise of fake news and deliberate misinformation... Read More

PR Storylines and Lessons from the Oscars
Posted on 02-27-2017 by Megan Burnside

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't let it pass them by. Even when the holiday... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Fantastic PR exposure (And where to find It)
Posted on 12-15-2016 by Megan Burnside

When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air. It's time to believe in magic. This kind of hype-building... Read More

Black Friday Kicking Off Holiday Shopping: An Idea That's Going Global
Posted on 12-02-2016 by Megan Burnside

Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up completely different strategies for each territory... Read More

Unraveling the Results: What Media Monitoring Reveals Post-Election 2016
Posted on 11-18-2016 by Megan Burnside

The case could certainly be made that no other presidential race in memory or potentially history has received so much media attention—and, let’s face it, felt so much like a reality TV show—as this one. Now that the election is one for the record books, let’s take a look at how... Read More