Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More