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LexisNexis Business Solutions
The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's...
Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers.
These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're...