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Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals need media monitoring tools to successfully...
The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date...
Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded?
According to Cybersecurity Ventures, the cost of cybercrime worldwide...
The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's...
Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers.
These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're...
Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to...
The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and...