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4 Reasons Communications Pros Embrace Artificial Intelligence
Posted on 12-18-2018 by Alyssa Vorhees

Are you nervous about the imminent Fourth Industrial Revolution? After all, each industrial revolution has resulted in the displacement of workers through automated or industrialized processes. But history shows that short-term displacements were balanced by economic advances, proving that industries—and... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Alyssa Vorhees

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Alyssa Vorhees

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More