Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

3 PR Failures of 2016 & the Lessons We Learn
Posted on 01-05-2017 by Megan Burnside

Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

The Missing Millennial and Confused Media
Posted on 09-15-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. Millennials—those born between 1981 and 1998—have now surpassed Baby Boomers by half a million , according to PEW research. While this may not seem like a huge number, the historic election taking place... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More

Journalism Series: USA Today Journalists Fact Check Donald Trump's Litigation History
Posted on 06-28-2016 by Janelle Coates

Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using their own last name for a business venture , claiming... Read More

Three Ways to Use Media Intelligence and Research to Grow Your PR Business
Posted on 03-11-2016 by Megan Burnside

Below is a guest post by Maureen Ramos, Client Manager at LexisNexis. Media intelligence and research are crucial to your success, but the prospect of identifying insights from the constant flow of information that is being created can be daunting, to say the least. Recently, LexisNexis teamed... Read More

3 Tips for Making Data Visualization Work
Posted on 01-25-2016 by Mary Frericks

“When you're lost in information, an information map is kind of useful.” Those words, spoken by data journalist David McCandless in his TED talk , The Beauty of Data Visualization, make an important point. With a steady constant flow of data inundating us on a daily basis, we’re... Read More

Are You Still Using Free News Alerts?
Posted on 01-15-2016 by Mary Frericks

If you use social media at all, you probably saw the viral “Find the Panda” cartoon that was circulating over the holidays. Somewhere amidst a cheery collection of snowmen, Hungarian artist Gergely Dudás hid a panda, and according to Mashable , the original post had more than 100,000... Read More

Top News Apps for Media Monitoring
Posted on 12-17-2015 by Mary Frericks

After a busy fourth quarter, you are probably more than ready to turn off when you leave the office. So, how will you get your news when you’re not operating in work mode over the holidays? According to Pew Research , if you’re a Millennial, you’re more likely to get your news from... Read More

How Media Analysis Helps Track Awareness Campaign Effectiveness
Posted on 10-20-2015 by Mary Frericks

You might be expecting to see autumn colors—red maple leaves, orange pumpkins, golden fields—but October seems to be dominated by pink. It appears that everyone is going pink for Breast Cancer Awareness Month. Even WWE pro wrestlers and NFL players—two male-dominated strongholds—have... Read More

The Debate about the Debate: How Media Analysis Brings Clarity to the Buzz
Posted on 10-15-2015 by Megan Burnside

A few weeks ago, Ad Age lamented, “Where did everyone go?” in an article about declining television viewership. Apparently, the presidential hopefuls didn’t see the article, nor did viewers. After the dust settled, the debate this past Tuesday averaged 15.3 million viewers, the highest... Read More

Will Facebook's “Angry Face” impact your decision making?
Posted on 10-13-2015 by Mary Frericks

Who hasn’t cringed when the only option to quickly show support—when a friend shares bad news or an article on global warming appears in your feed—is a big thumbs up? It’s not exactly the message you want to send. What’s more, Facebook users have regularly called for a “dislike”... Read More

Tips to Improve Your PR Strategies | Upcoming Webinar
Posted on 10-01-2015 by Megan Burnside

Mark your calendar – on October 20 from 1-2 PM ET, LexisNexis® is hosting a Webinar featuring advice on how to make your media monitoring and research work harder for you. Hosted by our own Robert Schrott, Director of Research & Media Intelligence Markets, and Thomas Stoeckle, Head of... Read More