Technology & Trust: Use Photo Editing Responsibly
Posted on 08-07-2019 by Alyssa Vorhees

In the age of social media and instant gratification it is incredibly easy to edit photos to fit a specific ideal. The world is becoming increasingly more visual and consumers want content that tells a big story with a quick glance at a single photo. With so much content circulating so quickly it may... Read More

4 Reasons Communications Pros Embrace Artificial Intelligence
Posted on 12-18-2018 by Alyssa Vorhees

Are you nervous about the imminent Fourth Industrial Revolution? After all, each industrial revolution has resulted in the displacement of workers through automated or industrialized processes. But history shows that short-term displacements were balanced by economic advances, proving that industries—and... Read More

How Media Monitoring Can Help PR Pros Win: 6 Trend in PR and Marketing
Posted on 10-31-2018 by Alyssa Vorhees

Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals need media monitoring tools to successfully... Read More

How media monitoring keeps Halloween-based PR on point
Posted on 10-31-2018 by Alyssa Vorhees

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

A 5-Step Roadmap for Measuring PR Results in a Post-AVEs World
Posted on 10-25-2018 by Alyssa Vorhees

Written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric... Read More

How can AI supplement human communication in public relations?
Posted on 08-29-2018 by Alyssa Vorhees

New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. As a professional in public relations , the idea of introducing artificial intelligence into... Read More

What PR Super Powers Do You Need to Activate?
Posted on 06-28-2018 by Alyssa Vorhees

Remember Batman? Not the dark, brooding Batman of our current decade, but the outrageously fun Adam West version featuring the POW-ZING dynamic duo of Batman and Robin. We were recently talking about superheroes (of the public relations variety), and I was reminded of one classic episode. As Batman dangles... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Alyssa Vorhees

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

3 Company Qualities that Attract Millennials
Posted on 05-18-2018 by Alyssa Vorhees

Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Alyssa Vorhees

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Alyssa Vorhees

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

Why Does the Scope of Your Media Monitoring Matter?
Posted on 09-27-2017 by Alyssa Vorhees

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More

LexisNexis® Wins SIIA Business Technology CODiE Award for Best News Media Monitoring Solution
Posted on 08-22-2017 by Alyssa Vorhees

LexisNexis, a leading provider of content and technology solutions today announced that LexisNexis Newsdesk ® was named the Best News Media Monitoring Solution in the 2017 SIIA CODiE Awards. Finalists represent the best products, technologies, and services in software, information and business technology... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Alyssa Vorhees

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Fantastic PR exposure (And where to find It)
Posted on 12-15-2016 by Megan Burnside

When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air. It's time to believe in magic. This kind of hype-building... Read More

Black Friday Kicking Off Holiday Shopping: An Idea That's Going Global
Posted on 12-02-2016 by Megan Burnside

Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up completely different strategies for each territory... Read More