The Benefits of Building a Competitive Crisis Plan
Posted on 03-14-2019 by Alyssa Vorhees

For most communications and public relations professionals, crisis planning is a relatively standard tactic in the professional tool belt. While the timing of a crisis can’t always be predicted, PR leaders—together with management—frequently develop incredibly detailed plans for responding... Read More

Crisis communication in a cyber attack
Posted on 08-31-2018 by Alyssa Vorhees

Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded? According to Cybersecurity Ventures, the cost of cybercrime worldwide... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Alyssa Vorhees

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Alyssa Vorhees

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More