Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't let it pass them by. Even when the holiday... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

3 Insights from Election 2016 Media Monitoring
Posted on 11-04-2016 by Megan Burnside

What a difference a year and even a week makes. When we started tracking the presidential election coverage a year and a half ago, we aimed to test a few theories: Higher media coverage would lead to better poll results Social media would play a role in the election Swing states would reign... Read More

Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Monitoring Spots Breakthrough Campaign Topic: Libya
Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary... Read More

Marketing and Analysis Tips From CMAInsights 2016
Posted on 04-29-2016 by Megan Burnside

Guest-written by Mariangela Ferrara Recently, the Canadian Marketing Association held an event focused on how to use data to engage and persuade “both internal audiences and the marketplace.” It’s an ongoing juggling act for marketers, especially when a constant flow of new data... Read More

Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Media Intelligence on Oscar Night’s Big Winners
Posted on 03-03-2016 by Megan Burnside

Media Intelligence on Oscar Night’s Big Winners The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

US vs International Election Media Coverage: Donald Trump is One of the Most Talked-About Americans
Posted on 02-26-2016 by Megan Burnside

Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on print, online and broadcast media coverage of the... Read More

Candidate Polarization: Media Monitoring Reveals Trends
Posted on 02-25-2016 by Megan Burnside

A Jet Blue ad has been making the rounds across social media. Have you seen it? An airline executive boards the flight to inform the travelers that they can each have a free, round-trip ticket to any domestic or international destination Jet Blue flies to if—and it’s a big ‘if’... Read More

Will Jeb's and Marco's Media Coverage Impact SC Election Results?
Posted on 02-19-2016 by Megan Burnside

The stakes are high. The South Carolina primary will either boost or blow a Republican candidate’s shot at the presidential nomination. Historically, South Carolina has been a fierce battleground state for the Republican Party. The winner of the state primary has always become the GOP’s... Read More

Media Trends You Need to Know: Information Security is in the Spotlight
Posted on 02-18-2016 by Megan Burnside

From governments and healthcare companies to retailers and financial leaders, no one seems to be able to avoid information security implications. Last year, some of the world’s biggest brands—Anthem, Target, Experian and the IRS, to name just a few, had their customer data stolen and put... Read More

Which Brands Won the Super Bowl? See what Media Monitoring Revealed.
Posted on 02-12-2016 by Megan Burnside

Football fan or not, last weekend’s Super Bowl probably captured your attention. Was it the rivalry between a young upstart quarterback and a seasoned veteran? Maybe the half-time entertainment is more your thing. Or perhaps, you were one of the millions who tune in to see ads reputed to cost ... Read More

Media Monitoring Matchup: The Presidential Race vs Super Bowl 50
Posted on 02-05-2016 by Megan Burnside

What’s a hotter media topic, Super Bowl 50 or the presidential election? If you’re one of the estimated 189 million who are expected to watch, stream or follow Sunday’s big game—or if you’re a fan of the Panthers or Broncos—you might say the “most super of... Read More

News Consumption Shifting to Mobile and Social Media
Posted on 01-25-2016 by Megan Burnside

The ability to access content anytime, anywhere and through any device has created a shift in how and where people consume news. According to Pew Research, 'Millennials' (born 1981-96) prefer to consume news directly from social media , whereas 'Baby Boomers' (born 1946-64) are far more... Read More

Media Monitoring Reveals Insights about Democrats’ Campaigns (and Coverage)
Posted on 01-21-2016 by Megan Burnside

Following a debate performance in which Bernie Sanders was declared the winner by those covering the final democratic debate before the Iowa caucuses, CNN offered its ‘mea culpa” for being one of the many major media outlets that have failed to pay much attention to this dark horse candidate... Read More