LexisNexis® Wins SIIA Business Technology CODiE Award for Best News Media Monitoring Solution
Posted on 08-22-2017 by Vorheean

LexisNexis, a leading provider of content and technology solutions today announced that LexisNexis Newsdesk ® was named the Best News Media Monitoring Solution in the 2017 SIIA CODiE Awards. Finalists represent the best products, technologies, and services in software, information and business technology... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Vorheean

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

Working with corporate leadership for valuable PR strategies
Posted on 07-11-2017 by Vorheean

When a public relations strategy is an internal piece of work, generated by your PR team with little input from corporate leaders or alignment with overall company goals, it may end up far less valuable than you'd hoped. Deriving more value from your campaigns means re-contextualizing them as assets... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Vorheean

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Vorheean

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Vorheean

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

Get the Most Out of Competitive Intelligence
Posted on 05-08-2017 by Anna Stevens

F ictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery, for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

Media Relations for PR Departments in 2017
Posted on 03-06-2017 by Megan Burnside

The media research you perform as a PR professional has perhaps never been as important as it is today. Getting your message in front of an interested audience is still valuable, but the players on the news landscape are not the same as they have been. The rise of fake news and deliberate misinformation... Read More

PR Storylines and Lessons from the Oscars
Posted on 02-27-2017 by Megan Burnside

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't let it pass them by. Even when the holiday... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

3 PR Failures of 2016 & the Lessons We Learn
Posted on 01-05-2017 by Megan Burnside

Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies... Read More

Fantastic PR exposure (And where to find It)
Posted on 12-15-2016 by Megan Burnside

When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air. It's time to believe in magic. This kind of hype-building... Read More

Black Friday Kicking Off Holiday Shopping: An Idea That's Going Global
Posted on 12-02-2016 by Megan Burnside

Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up completely different strategies for each territory... Read More

Missed Media Opportunity: The Presidential Debates Failed to Sway Millennials
Posted on 11-21-2016 by Megan Burnside

This post was guest written by Brandon Teeple, a junior at Wright State University. The Millennial Generation, those who are born between the early 1980s and early 2000s, have recently become the largest generation in the U.S. They range anywhere from recent high school or college graduates to critical... Read More

Unraveling the Results: What Media Monitoring Reveals Post-Election 2016
Posted on 11-18-2016 by Megan Burnside

The case could certainly be made that no other presidential race in memory or potentially history has received so much media attention—and, let’s face it, felt so much like a reality TV show—as this one. Now that the election is one for the record books, let’s take a look at how... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More