Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

Media Monitoring Shows Whether Campaign Messages are On-Brand or Off-Brand
Posted on 04-08-2016 by Megan Burnside

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics... Read More

The Real Winner of March Madness
Posted on 04-04-2016 by Megan Burnside

March Madness® . You thought of basketball, didn’t you? Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Could Media Intelligence Have Saved Your Busted Bracket?
Posted on 03-24-2016 by Megan Burnside

Day 1 of the NCAA® Basketball Tourney last Thursday—otherwise known as the start of March Madness®—didn’t hold a lot of surprises. Sure, there were a couple of 12 th -seed upsets of their 5 th -seed opponents, but it was on Friday that the real bracket-busting began. Northern... Read More

Monitoring Trends: What The 2016 Presidential Primaries Teach Us
Posted on 03-18-2016 by Megan Burnside

This primary season is turning out to be a game changer for everyone involved, including the candidates, the voters and the media. From candidates that were first considered true political outliers—like Donald Trump and Bernie Sanders—gaining traction to high voter turnouts in nearly every... Read More

Election 2016 Remains Unpredictable Even as Candidates Prepare for Battleground Primaries
Posted on 03-11-2016 by Megan Burnside

Predicting the outcome of this election is like trying to sneeze with your eyes open; it can’t be done. As the candidates prepare for primaries in Ohio and Florida—two big battleground states whose delegates are up for grabs on March 15—media coverage, polls*, social media continue... Read More

Three Ways to Use Media Intelligence and Research to Grow Your PR Business
Posted on 03-11-2016 by Megan Burnside

Below is a guest post by Maureen Ramos, Client Manager at LexisNexis. Media intelligence and research are crucial to your success, but the prospect of identifying insights from the constant flow of information that is being created can be daunting, to say the least. Recently, LexisNexis teamed... Read More

Media Intelligence on Oscar Night’s Big Winners
Posted on 03-03-2016 by Megan Burnside

Media Intelligence on Oscar Night’s Big Winners The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More

Media Analysis Shows America Isn’t Ready to Dump Trump
Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s... Read More

US vs International Election Media Coverage: Donald Trump is One of the Most Talked-About Americans
Posted on 02-26-2016 by Megan Burnside

Which issues and candidates in the U.S. presidential election are making headlines in international media? New analysis by LexisNexis Newsdesk shows a stark contrast between U.S. media coverage and that from other nations. The analysis was performed on print, online and broadcast media coverage of the... Read More

Candidate Polarization: Media Monitoring Reveals Trends
Posted on 02-25-2016 by Megan Burnside

A Jet Blue ad has been making the rounds across social media. Have you seen it? An airline executive boards the flight to inform the travelers that they can each have a free, round-trip ticket to any domestic or international destination Jet Blue flies to if—and it’s a big ‘if’... Read More

Will Jeb's and Marco's Media Coverage Impact SC Election Results?
Posted on 02-19-2016 by Megan Burnside

The stakes are high. The South Carolina primary will either boost or blow a Republican candidate’s shot at the presidential nomination. Historically, South Carolina has been a fierce battleground state for the Republican Party. The winner of the state primary has always become the GOP’s... Read More

Media Trends You Need to Know: Information Security is in the Spotlight
Posted on 02-18-2016 by Megan Burnside

From governments and healthcare companies to retailers and financial leaders, no one seems to be able to avoid information security implications. Last year, some of the world’s biggest brands—Anthem, Target, Experian and the IRS, to name just a few, had their customer data stolen and put... Read More

Which Brands Won the Super Bowl? See what Media Monitoring Revealed.
Posted on 02-12-2016 by Megan Burnside

Football fan or not, last weekend’s Super Bowl probably captured your attention. Was it the rivalry between a young upstart quarterback and a seasoned veteran? Maybe the half-time entertainment is more your thing. Or perhaps, you were one of the millions who tune in to see ads reputed to cost ... Read More

Media Monitoring Matchup: The Presidential Race vs Super Bowl 50
Posted on 02-05-2016 by Megan Burnside

What’s a hotter media topic, Super Bowl 50 or the presidential election? If you’re one of the estimated 189 million who are expected to watch, stream or follow Sunday’s big game—or if you’re a fan of the Panthers or Broncos—you might say the “most super of... Read More

Media Monitoring: Was Iowa the Start of an Election Trend or Anomaly?
Posted on 02-04-2016 by Megan Burnside

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on... Read More

How Media Monitoring & Analysis Lead to Better Competitive Intelligence (White Paper)
Posted on 01-29-2016 by Megan Burnside

In the cult classic The Princess Bride , the villainous Vizzini repeatedly says, ‘Inconceivable’ each time his nefarious but poorly devised plans fail. Eventually, his frustrated henchman replies, “You keep using that word. I do not think it means what you think it means.” The... Read More

3 Tips for Making Data Visualization Work
Posted on 01-25-2016 by Mary Frericks

“When you're lost in information, an information map is kind of useful.” Those words, spoken by data journalist David McCandless in his TED talk , The Beauty of Data Visualization, make an important point. With a steady constant flow of data inundating us on a daily basis, we’re... Read More

News Consumption Shifting to Mobile and Social Media
Posted on 01-25-2016 by Megan Burnside

The ability to access content anytime, anywhere and through any device has created a shift in how and where people consume news. According to Pew Research, 'Millennials' (born 1981-96) prefer to consume news directly from social media , whereas 'Baby Boomers' (born 1946-64) are far more... Read More

Media Monitoring Reveals Insights about Democrats’ Campaigns (and Coverage)
Posted on 01-21-2016 by Megan Burnside

Following a debate performance in which Bernie Sanders was declared the winner by those covering the final democratic debate before the Iowa caucuses, CNN offered its ‘mea culpa” for being one of the many major media outlets that have failed to pay much attention to this dark horse candidate... Read More

Are You Still Using Free News Alerts?
Posted on 01-15-2016 by Mary Frericks

If you use social media at all, you probably saw the viral “Find the Panda” cartoon that was circulating over the holidays. Somewhere amidst a cheery collection of snowmen, Hungarian artist Gergely Dudás hid a panda, and according to Mashable , the original post had more than 100,000... Read More

Monitoring Macro Trends: Everyone is Hot on the Environment
Posted on 01-14-2016 by Megan Burnside

The environment has consistently been a hot topic, but at the end of 2015, it dominated headlines for weeks due to unusually warm temperatures in some places and extremely cold weather conditions in other parts of the United States. From tornadoes to blizzards and record highs to unseasonable lows, December... Read More

Then and Now: What Media Analysis Reveals about Presidential Elections
Posted on 01-07-2016 by Megan Burnside

On January 7, 1789, the first U.S. presidential election took place. Presidential election cycles have changed in the 227 years since that auspicious occasion, so rather than marking the end of campaign season, January is when the rubber hits the road, so to speak. We’re following current election... Read More