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Today’s information professionals play a critical role in managing the endless stream of information generated in a fragmented media landscape. The challenge lies in curating and analyzing this mass of data to provide meaningful insights that can be shared across the organization. Here we discuss...
Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights.
LexisNexis® Media Analytics Solutions Specialists Ryan...
Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence can help and the importance of clear business...
In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. "It takes 20 years to build a reputation and five minutes...
Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk...
Don’t be misled by the title; this isn’t a blog post about proper etiquette for media monitoring. Rather, it’s a quick tip for getting more from LexisNexis® Newsdesk by using the Refine Panel—or what we like to call the “Refinery” to find data you didn’t...
Every day, professionals look for the proverbial ‘needle in a haystack’ when it comes to monitoring the media. LexisNexis Newsdesk is like a powerful magnet that quickly pulls those needles out and arranges them neatly in one place for review and distribution across an organization.