Tackling the Big Issue for Modern Marketers: Is Our Marketing Effective?
Posted on 06-23-2015 by Mary Frericks

Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence can help and the importance of clear business... Read More

Why leadership should monitor mentions too
Posted on 05-20-2015 by Mary Frericks

In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. "It takes 20 years to build a reputation and five minutes... Read More

Launch of LexisNexis Newsdesk Helps Customers with Media Tracking
Posted on 04-30-2015 by Ulyana Androsova

Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk... Read More

A More Refined Approach to Media Monitoring
Posted on 04-28-2015 by Mary Frericks

Don’t be misled by the title; this isn’t a blog post about proper etiquette for media monitoring. Rather, it’s a quick tip for getting more from LexisNexis® Newsdesk by using the Refine Panel—or what we like to call the “Refinery” to find data you didn’t... Read More

Just arrived – LexisNexis Newsdesk. A fresh take on media monitoring.
Posted on 04-13-2015 by Mary Frericks

Every day, professionals look for the proverbial ‘needle in a haystack’ when it comes to monitoring the media. LexisNexis Newsdesk is like a powerful magnet that quickly pulls those needles out and arranges them neatly in one place for review and distribution across an organization. Today... Read More