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LexisNexis Business Solutions
2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every...
Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will...
With the start of the games in Rio this week, predictions have begun rolling in—from the number of medals a country will win to whether Rio will prove as successful for brands as the London games in 2012. We have our own prediction to make: print, broadcast, web and social channels will be jam...