Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

Unraveling the Results: What Media Monitoring Reveals Post-Election 2016
Posted on 11-18-2016 by Megan Burnside

The case could certainly be made that no other presidential race in memory or potentially history has received so much media attention—and, let’s face it, felt so much like a reality TV show—as this one. Now that the election is one for the record books, let’s take a look at how... Read More