PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Media Monitoring Provides a More Complete Picture of the DNC
Posted on 08-02-2016 by Megan Burnside

Politics have dominated the headlines—and prime-time news channels—in recent weeks as media outlets zeroed in on the happenings at both the Republican and Democratic National Conventions. And LexisNexis was there right amidst media. As we mentioned in a previous post , we were on the ground... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More