A Deeper Look into the 5 "P"s of Human Rights
Posted on 04-05-2017 by Anna Stevens

Two years ago, the United Nations set 17 sustainable development goals (SDGs) to “end poverty, protect the planet, and ensure prosperity for all” by 2030. This astounding effort, led by 193 countries, encourages organizations and citizens alike to take action and change the world for the... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

3 Trends that Could Impact the Real Estate Industry in 2017 [Free Report]
Posted on 02-17-2017 by Janelle Coates

What’s the difference between a fad and a trend? In the digital age, it can be difficult to tell because news that goes viral seems to take on a life of its own. With deeper research across a broad spectrum of media and industry information, you can identify long-term trends that could impact your... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Maximize Your Time Spent on Real Estate Research
Posted on 01-20-2017 by Janelle Coates

Poor Alice. She followed a white rabbit down a hole and found herself lost. The fairy tale can be compared to research on the open web. For example, let's say your boss asks “how can we make our team more LEAN?” You start to answer and realize you’re not sure what that even means…... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

5 Tactics Journalists Should Use to Protect Their Credibility
Posted on 01-13-2017 by Janelle Coates

Last fall, Gallup announced that its latest polling data revealed a significant decline in the public's trust of media. The 8 percent drop brings the number of people with either a 'great deal' or a 'fair amount' of confidence in mass media to only 32 percent. This is the lowest result... Read More

3 PR Failures of 2016 & the Lessons We Learn
Posted on 01-05-2017 by Megan Burnside

Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Challenge: Capture a Global View of the U.S. Presidential Election
Posted on 10-13-2016 by Janelle Coates

Around the same time that Pokémon Go players started pursuing Pikachus and tracking Tentacruels across the AR world, LexisNexis was augmenting its Web News collection with 3,700 website and blog sources covering Asia and the Middle East to help customers search for and identify regional, business... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Evolving to Meet Information Professionals' Needs
Posted on 10-06-2016 by Janelle Coates

Earlier this year, CMO.com reported that “89% of companies expect to be competing primarily on customer experience.” One way that companies can tap into customer expectations is through voice-of-the-customer programs. If you’re a customer of LexisNexis®, you’ve probably been... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

The Missing Millennial and Confused Media
Posted on 09-15-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. Millennials—those born between 1981 and 1998—have now surpassed Baby Boomers by half a million , according to PEW research. While this may not seem like a huge number, the historic election taking place... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Election Season Puts a Focus on Fact-Checking
Posted on 08-23-2016 by Janelle Coates

Do you have a fact-checking obsession? In today’s hyperbolic media landscape, it seems, fact-checking is de rigueur. That’s good news, according to the Poynter Institute —an organization dedicated to “the elevation of journalism.” In a recent article, Poynter pointed out... Read More

3 Lessons Today’s Information Professionals Can Learn from Woodstock
Posted on 08-16-2016 by Janelle Coates

Forty-seven years ago, a farmer opened his fields for a festival celebrating three days of peace and music—the Woodstock Music and Art Fair. More than 30 musical acts performed, including Richie Havens, the Grateful Dead, the Who, Janis Joplin, Santana, Sly & the Family Stone, Creedence Clearwater... Read More

Business Intelligence Lessons Real Estate Pros Can Learn from the CIA
Posted on 07-29-2016 by Janelle Coates

The Central Intelligence Agency got its start 69 years ago today when President Harry Truman signed the National Security Act. What—you may wonder—does that have to do with your real estate business? More than you might think. While the business intelligence you gather may not impact national... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More