2 Reasons to Watch for Fake News in Your Research
Posted on 12-05-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

Want to Start a Blog? 4 Must-Do’s from Passion to Research
Posted on 11-14-2017 by Korinne Bressler

We all consume, share and create content throughout the day…hundreds of pieces, but you live and breathe information. You are an expert and if you are an expert in a topic, you might want to put your thoughts out there, join the conversation and build up your reputation in the field. Not everyone... Read More

Two Key Reasons Why You Should Be Checking for Fake News in Your Research
Posted on 10-26-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

The Repercussions of the Media Missing Background Information
Posted on 10-05-2017 by Korinne Bressler

In 1988, a game show contestant named “Patrick Quinn” won $58,000 on “Super Password.” Later it was revealed that “Patrick Quinn” was actually Kerry Dee Ketchum, a real-life fugitive who was wanted in multiple states in the United States. A viewer tipped off police... Read More

The Surprising Cost of Free- From Lunch to Research
Posted on 09-26-2017 by Korinne Bressler

From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings... Read More

10 Clever Tips for Media to Create Content that Keeps Attention
Posted on 09-11-2017 by Korinne Bressler

A goldfish has a longer attention span than your audience. A goldfish? Yep, a goldfish. You may have seen the story as it got picked up by a variety of media outlets. It seems some scientists (purportedly with Microsoft Canada) studied the brain activity of 112 people as they did various tasks... Read More

Don't Let Poor Quality or Missing Information Influence Your Next Business Decision
Posted on 08-11-2017 by Korinne Bressler

The term “fake news” is the new normal in today’s landscape, but decisions that fall flat based on poor quality or missing information are nothing new in the business world. While some professionals have a nose for sniffing out details that may not prove to be valid, it can be challenging... Read More

Research reveals who's killing Real News … and You’ll be Shocked When You Hear Who It Is!
Posted on 07-27-2017 by Korinne Bressler

Last month, a news alert came through that the European Union slapped Google with a $2.7 billion fine for breaking antitrust law. The EU judged that Google had “abused its dominate position by systematically favoring” its own shopping comparison services while demoting its competitors’... Read More

The Evolution of Fake News
Posted on 07-13-2017 by Korinne Bressler

News (n(y)o͞oz) Noun Newly received or noteworthy information, especially about recent or important events. Have you ever shared a story of the latest ‘news’ that you heard from a friend, saw in a grocery store check-out line or spotted on social media? Let’s face it: We’ve... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

7 Insights Into The Media Industry In 2017
Posted on 04-17-2017 by Anna Stevens

Over the next five years the global Entertainment and Media industry is projected to grow by 4.4 percent annually, according to PwC’s Global Entertainment and Media Outlook for 2016-2020 . This expected surge is due to the increasing diversification of media companies as well as new technological... Read More

A Deeper Look into the 5 "P"s of Human Rights
Posted on 04-05-2017 by Anna Stevens

Two years ago, the United Nations set 17 sustainable development goals (SDGs) to “end poverty, protect the planet, and ensure prosperity for all” by 2030. This astounding effort, led by 193 countries, encourages organizations and citizens alike to take action and change the world for the... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

3 Trends that Could Impact the Real Estate Industry in 2017 [Free Report]
Posted on 02-17-2017 by Janelle Coates

What’s the difference between a fad and a trend? In the digital age, it can be difficult to tell because news that goes viral seems to take on a life of its own. With deeper research across a broad spectrum of media and industry information, you can identify long-term trends that could impact your... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

Post-Crisis Analysis: Learn From Your Mistakes
Posted on 02-03-2017 by Megan Burnside

Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication. It only takes one slip... Read More

3 Tips for Operating in a Post-truth World
Posted on 02-02-2017 by Megan Burnside

In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building... Read More

Maximize Your Time Spent on Real Estate Research
Posted on 01-20-2017 by Janelle Coates

Poor Alice. She followed a white rabbit down a hole and found herself lost. The fairy tale can be compared to research on the open web. For example, let's say your boss asks “how can we make our team more LEAN?” You start to answer and realize you’re not sure what that even means…... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

5 Tactics Journalists Should Use to Protect Their Credibility
Posted on 01-13-2017 by Janelle Coates

Last fall, Gallup announced that its latest polling data revealed a significant decline in the public's trust of media. The 8 percent drop brings the number of people with either a 'great deal' or a 'fair amount' of confidence in mass media to only 32 percent. This is the lowest result... Read More

3 PR Failures of 2016 & the Lessons We Learn
Posted on 01-05-2017 by Megan Burnside

Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community. Critically looking back Companies... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More