News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

The Missing Millennial and Confused Media
Posted on 09-15-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. Millennials—those born between 1981 and 1998—have now surpassed Baby Boomers by half a million , according to PEW research. While this may not seem like a huge number, the historic election taking place... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Three Ways to Use Media Intelligence and Research to Grow Your PR Business
Posted on 03-11-2016 by Megan Burnside

Below is a guest post by Maureen Ramos, Client Manager at LexisNexis. Media intelligence and research are crucial to your success, but the prospect of identifying insights from the constant flow of information that is being created can be daunting, to say the least. Recently, LexisNexis teamed... Read More

The Debate about the Debate: How Media Analysis Brings Clarity to the Buzz
Posted on 10-15-2015 by Megan Burnside

A few weeks ago, Ad Age lamented, “Where did everyone go?” in an article about declining television viewership. Apparently, the presidential hopefuls didn’t see the article, nor did viewers. After the dust settled, the debate this past Tuesday averaged 15.3 million viewers, the highest... Read More

Tips to Improve Your PR Strategies | Upcoming Webinar
Posted on 10-01-2015 by Megan Burnside

Mark your calendar – on October 20 from 1-2 PM ET, LexisNexis® is hosting a Webinar featuring advice on how to make your media monitoring and research work harder for you. Hosted by our own Robert Schrott, Director of Research & Media Intelligence Markets, and Thomas Stoeckle, Head of... Read More

What We Learned about Holidays from Amazon Prime Day
Posted on 09-17-2015 by Megan Burnside

From deals and merchandising to packaging and logistics, retailers are putting their final touches on their 2015 holiday preparations. Shopping days abound when it comes to November and December, all kicking off with the ultimate pre-holiday shopping weekend bookended by Black Friday and Cyber Monday... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

Informative Webinar Tackles Media Analytics & Visualization
Posted on 07-31-2015 by Mary Frericks

Feeling the pressure to deliver business insights? These days, you face huge challenges—keeping pace with 24/7/365 news and social media and sifting out valuable nuggets of insight to share across your organization. Check out this Webinar to learn how leveraging integrated tools to curate, analyze... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Why leadership should monitor mentions too
Posted on 05-20-2015 by Mary Frericks

In the age of social media successful business leaders understand the importance of media monitoring – not only for reputation management but also for sales and development strategy, competitive intelligence and customer retention. "It takes 20 years to build a reputation and five minutes... Read More

A More Refined Approach to Media Monitoring
Posted on 04-28-2015 by Mary Frericks

Don’t be misled by the title; this isn’t a blog post about proper etiquette for media monitoring. Rather, it’s a quick tip for getting more from LexisNexis® Newsdesk by using the Refine Panel—or what we like to call the “Refinery” to find data you didn’t... Read More

Just arrived – LexisNexis Newsdesk. A fresh take on media monitoring.
Posted on 04-13-2015 by Mary Frericks

Every day, professionals look for the proverbial ‘needle in a haystack’ when it comes to monitoring the media. LexisNexis Newsdesk is like a powerful magnet that quickly pulls those needles out and arranges them neatly in one place for review and distribution across an organization. Today... Read More