How Media Monitoring Can Help PR Pros Win: 6 Trend in PR and Marketing
Posted on 10-31-2018 by Alyssa Vorhees

Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals need media monitoring tools to successfully... Read More

How media monitoring keeps Halloween-based PR on point
Posted on 10-31-2018 by Alyssa Vorhees

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

A 5-Step Roadmap for Measuring PR Results in a Post-AVEs World
Posted on 10-25-2018 by Alyssa Vorhees

Written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric... Read More

How can AI supplement human communication in public relations?
Posted on 08-29-2018 by Alyssa Vorhees

New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. As a professional in public relations , the idea of introducing artificial intelligence into... Read More

What PR Super Powers Do You Need to Activate?
Posted on 06-28-2018 by Alyssa Vorhees

Remember Batman? Not the dark, brooding Batman of our current decade, but the outrageously fun Adam West version featuring the POW-ZING dynamic duo of Batman and Robin. We were recently talking about superheroes (of the public relations variety), and I was reminded of one classic episode. As Batman dangles... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Alyssa Vorhees

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

3 Company Qualities that Attract Millennials
Posted on 05-18-2018 by Alyssa Vorhees

Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Alyssa Vorhees

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Alyssa Vorhees

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

Why Does the Scope of Your Media Monitoring Matter?
Posted on 09-27-2017 by Alyssa Vorhees

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More

10 Tips For Fighting Fake News: How to Fact Check Like a Pro Webinar Recap
Posted on 04-17-2017 by Anna Stevens

Living in a “Post-Truth” World The era of “post-truth” is on the rise. An adjective meaning “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”, post-truth was... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More

When in the Midst of Change, Be Ready for Crisis Management
Posted on 04-03-2017 by Anna Stevens

Keeping your brand's reputation intact is your primary duty as a public relations professional in 2017. Being ready for crises is an essential element of this kind of brand image protection. When an organization implements a major change in the way it operates, it's a great time to refresh your... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Fantastic PR exposure (And where to find It)
Posted on 12-15-2016 by Megan Burnside

When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air. It's time to believe in magic. This kind of hype-building... Read More

Black Friday Kicking Off Holiday Shopping: An Idea That's Going Global
Posted on 12-02-2016 by Megan Burnside

Coordinating a global PR strategy can sometimes seem like a Sisyphean struggle. When cornerstone ideas of your company's (or client's) brand don't cross international borders, there's a temptation to either limit your reach or cook up completely different strategies for each territory... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More