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Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More