Home All Tags Newsdesk Trends Media Monitoring competitive intelligence

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

Holiday Shopping Trends & Competitive Intelligence from the Media
Posted on 12-07-2015 by Megan Burnside

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid-summer version of Black Friday—we thought it... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More