Rage Donations Give Non-profits a Big Boost
Posted on 06-16-2017 by Korinne Bressler

2016 ended on a high note with $23 billion in charitable donations—a one percent increase over 2015’s record-breaking year. The slow, but steady, upward momentum is a positive sign for the nonprofit industry, but there is another emerging trend that could be a boom or bust depending on the... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

3 Insights from Election 2016 Media Monitoring
Posted on 11-04-2016 by Megan Burnside

What a difference a year and even a week makes. When we started tracking the presidential election coverage a year and a half ago, we aimed to test a few theories: Higher media coverage would lead to better poll results Social media would play a role in the election Swing states would reign... Read More

Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

Monitoring Macro Trends: Everyone is Hot on the Environment
Posted on 01-14-2016 by Megan Burnside

The environment has consistently been a hot topic, but at the end of 2015, it dominated headlines for weeks due to unusually warm temperatures in some places and extremely cold weather conditions in other parts of the United States. From tornadoes to blizzards and record highs to unseasonable lows, December... Read More

How Media Trends Like Star Wars Can Influence Marketing
Posted on 12-29-2015 by Megan Burnside

Monitoring media for hot topics and trends can provide inspiration for merchandising, marketing and content strategies. Take "Star Wars " for instance. The recent release of Star Wars: The Force Awakens was met with unbridled zeal by fans worldwide. For months, Disney has been pushing their... Read More

Trump and the Muslim Ban: What Media Analysis Shows
Posted on 12-11-2015 by Megan Burnside

Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here are some findings from our media analysis. ... Read More

Holiday Shopping Trends & Competitive Intelligence from the Media
Posted on 12-07-2015 by Megan Burnside

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid-summer version of Black Friday—we thought it... Read More

Trends We're Seeing from Monitoring Media Coverage of Terrorism
Posted on 11-19-2015 by Megan Burnside

It’s embarrassing to admit it, but some media bias—and perhaps, the public's—is showing. On Thursday, Beirut was the site of two suicide bombings that killed 43 people and injured at least 239 more. On Friday, nine terrorists fanned out across three locations in Paris, killing 129... Read More

3 PR and Marcom Conference Insights: Content, Mix and Measurement
Posted on 11-12-2015 by Megan Burnside

Every fall and spring, there are a myriad of conferences filled with brilliant thought leaders sharing new ideas and reminding us practitioners where our focuses should lay. After attending several fantastic sessions focusing on PR, Marketing and Communications, we came up with a list of our top 3 themes... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More