About Us |
Contact Us |
LexisNexis Business Solutions
The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date...
The presidential election. Beyoncé. The NBA playoffs. Prince.
You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape...