Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show... Read More

Will Brands Win Gold at the Olympics? We're Monitoring Media to Find Out.
Posted on 08-05-2016 by Megan Burnside

With the start of the games in Rio this week, predictions have begun rolling in—from the number of medals a country will win to whether Rio will prove as successful for brands as the London games in 2012. We have our own prediction to make: print, broadcast, web and social channels will be jam... Read More

Media Monitoring Shows Whether Campaign Messages are On-Brand or Off-Brand
Posted on 04-08-2016 by Megan Burnside

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics... Read More

The Real Winner of March Madness
Posted on 04-04-2016 by Megan Burnside

March Madness® . You thought of basketball, didn’t you? Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according... Read More

Could Media Intelligence Have Saved Your Busted Bracket?
Posted on 03-24-2016 by Megan Burnside

Day 1 of the NCAA® Basketball Tourney last Thursday—otherwise known as the start of March Madness®—didn’t hold a lot of surprises. Sure, there were a couple of 12 th -seed upsets of their 5 th -seed opponents, but it was on Friday that the real bracket-busting began. Northern... Read More

Media Monitoring and Analysis to Predict Primary Performance
Posted on 12-22-2015 by Megan Burnside

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis... Read More

Holiday Shopping Trends & Competitive Intelligence from the Media
Posted on 12-07-2015 by Megan Burnside

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid-summer version of Black Friday—we thought it... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More

Two Ways to Improve How You Track Competition
Posted on 08-24-2015 by Megan Burnside

Competitor analysis is imperative to any business looking to stay a step ahead in a competitive environment. By exploiting the right kinds of information, you can gain insight into rival activity and improve your products and services based on market needs. Monitoring the right information will ensure... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

A Prime Example of Monitoring Media for Tracking Competitors and Assessing Customer Sentiment
Posted on 07-17-2015 by Megan Burnside

The consumer world just experienced its first ever “Prime Day,” so named because Amazon® Prime members enjoyed the equivalent of that post-turkey dinner retail extravaganza known as Black Friday. Did the event live up to the hype? Determined to track the event as it happened, we set up... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More