Media Analysis in the Moment: RNC Takes Center Stage
Posted on 07-18-2016 by Megan Burnside

Even as political prognosticators debate the merits of vice presidents and polling, 15,000 credentialed members of the media are in Cleveland for this week’s Republican National Convention. After months of tracking the progress—or lack of it—among presidential hopefuls, delegates from... Read More

Webinar: Tips for Avoiding a Brand Fail Due to Negative News
Posted on 07-12-2016 by Kari Abitbol

Everywhere you look—in print, on websites and across social media—negative news abounds. Those stories make for interesting reading unless, of course, the focus of the article is your own organization or individuals associated with it. Recently, we hosted a webinar entitled, “Preparing... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Piecing together Media Insights from Orlando Coverage
Posted on 06-17-2016 by Megan Burnside

Last Sunday, Omar Mateen entered Pulse nightclub just after 2 A.M. Minutes later Pulse posted an ominous status on Facebook: “Everyone get out of pulse and keep running.” Three hours later, before the sun even rose, media outlets across the globe were already reporting on another mass shooting... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

Why World Press Freedom Day Matters
Posted on 05-03-2016 by Megan Burnside

UNESCO , the United Nations Educational, Scientific and Cultural Organization, has designated May 3 World Press Freedom Day . The date coincides with the 250 th anniversary of the world’s first freedom of information law. In an age where information seems to flow pretty freely from an ever... Read More

Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

Media Monitoring Shows Whether Campaign Messages are On-Brand or Off-Brand
Posted on 04-08-2016 by Megan Burnside

Whether we like it or not, the adage that “these days, we sell our candidates like we sell our soft drinks” is largely true. Any political strategist—especially those in the rarefied air of a presidential election— knows the importance of branding and messaging in electoral politics... Read More

The Real Winner of March Madness
Posted on 04-04-2016 by Megan Burnside

March Madness® . You thought of basketball, didn’t you? Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according... Read More

Could Media Intelligence Have Saved Your Busted Bracket?
Posted on 03-24-2016 by Megan Burnside

Day 1 of the NCAA® Basketball Tourney last Thursday—otherwise known as the start of March Madness®—didn’t hold a lot of surprises. Sure, there were a couple of 12 th -seed upsets of their 5 th -seed opponents, but it was on Friday that the real bracket-busting began. Northern... Read More

Monitoring Trends: What The 2016 Presidential Primaries Teach Us
Posted on 03-18-2016 by Megan Burnside

This primary season is turning out to be a game changer for everyone involved, including the candidates, the voters and the media. From candidates that were first considered true political outliers—like Donald Trump and Bernie Sanders—gaining traction to high voter turnouts in nearly every... Read More

Three Ways to Use Media Intelligence and Research to Grow Your PR Business
Posted on 03-11-2016 by Megan Burnside

Below is a guest post by Maureen Ramos, Client Manager at LexisNexis. Media intelligence and research are crucial to your success, but the prospect of identifying insights from the constant flow of information that is being created can be daunting, to say the least. Recently, LexisNexis teamed... Read More

Monitoring Macro Trends: Everyone is Hot on the Environment
Posted on 01-14-2016 by Megan Burnside

The environment has consistently been a hot topic, but at the end of 2015, it dominated headlines for weeks due to unusually warm temperatures in some places and extremely cold weather conditions in other parts of the United States. From tornadoes to blizzards and record highs to unseasonable lows, December... Read More

Are You a Victim of Media Silos or Silo Mentality?
Posted on 12-31-2015 by Megan Burnside

In the Business Dictionary, silo mentality is defined as “a mindset present when certain departments or sectors do not wish to share information with others in the same company.” Take this a step further and you have the actual silos themselves. An information silo , according to Wikipedia... Read More

How Media Trends Like Star Wars Can Influence Marketing
Posted on 12-29-2015 by Megan Burnside

Monitoring media for hot topics and trends can provide inspiration for merchandising, marketing and content strategies. Take "Star Wars " for instance. The recent release of Star Wars: The Force Awakens was met with unbridled zeal by fans worldwide. For months, Disney has been pushing their... Read More

Media Monitoring and Analysis to Predict Primary Performance
Posted on 12-22-2015 by Megan Burnside

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential Campaign Tracker . Check out the latest analysis... Read More

Justify Your New Year's Marketing Budget
Posted on 12-18-2015 by Megan Burnside

We are getting ready to ring in the new year, and that means you have a new budget for your marketing activities in 2016. Is your budget locked? For many CMOs and marketing leaders, the fourth quarter is typically when the annual budget exercise begins and most finish up by early Q1. One of the most... Read More

Trump and the Muslim Ban: What Media Analysis Shows
Posted on 12-11-2015 by Megan Burnside

Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here are some findings from our media analysis. ... Read More

Holiday Shopping Trends & Competitive Intelligence from the Media
Posted on 12-07-2015 by Megan Burnside

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid-summer version of Black Friday—we thought it... Read More

Trends We're Seeing from Monitoring Media Coverage of Terrorism
Posted on 11-19-2015 by Megan Burnside

It’s embarrassing to admit it, but some media bias—and perhaps, the public's—is showing. On Thursday, Beirut was the site of two suicide bombings that killed 43 people and injured at least 239 more. On Friday, nine terrorists fanned out across three locations in Paris, killing 129... Read More

3 PR and Marcom Conference Insights: Content, Mix and Measurement
Posted on 11-12-2015 by Megan Burnside

Every fall and spring, there are a myriad of conferences filled with brilliant thought leaders sharing new ideas and reminding us practitioners where our focuses should lay. After attending several fantastic sessions focusing on PR, Marketing and Communications, we came up with a list of our top 3 themes... Read More

ResponsibleOhio’s Marijuana Legalization Efforts Go Up in Smoke
Posted on 11-06-2015 by Megan Burnside

Plenty of pundits—in Ohio and across the nation—were surprised when Issue 3 to legalize marijuana went down in a crushing 64 to 36 percent defeat, particularly because poll numbers had indicated a close margin of support for legalization. It wasn’t just the poll numbers that were misleading... Read More

3 Ways the U.S. Presidential Campaign Tracker Keeps You Current
Posted on 11-03-2015 by Megan Burnside

A year from now, Americans will be choosing a new Commander-in-Chief, but right now, the campaign trail is barely underway. That’s why we’re excited to announce the launch of our new U.S. Presidential Campaign Tracker microsite , powered by LexisNexis® Newsdesk . The site features near... Read More