4 Reasons Communications Pros Embrace Artificial Intelligence
Posted on 12-18-2018 by Alyssa Vorhees

Are you nervous about the imminent Fourth Industrial Revolution? After all, each industrial revolution has resulted in the displacement of workers through automated or industrialized processes. But history shows that short-term displacements were balanced by economic advances, proving that industries—and... Read More

A 5-Step Roadmap for Measuring PR Results in a Post-AVEs World
Posted on 10-25-2018 by Alyssa Vorhees

Written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

LexisNexis® Wins SIIA Business Technology CODiE Award for Best News Media Monitoring Solution
Posted on 08-22-2017 by Alyssa Vorhees

LexisNexis, a leading provider of content and technology solutions today announced that LexisNexis Newsdesk ® was named the Best News Media Monitoring Solution in the 2017 SIIA CODiE Awards. Finalists represent the best products, technologies, and services in software, information and business technology... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Alyssa Vorhees

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

3 Ways You Can Evaluate Awareness in the Media
Posted on 10-05-2015 by Megan Burnside

In the classic cartoon, It’s the Great Pumpkin, Charlie Brown , Linus says , “There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Obviously, the media doesn’t hold to the same standards. It’s early days yet for... Read More

What We Learned about Holidays from Amazon Prime Day
Posted on 09-17-2015 by Megan Burnside

From deals and merchandising to packaging and logistics, retailers are putting their final touches on their 2015 holiday preparations. Shopping days abound when it comes to November and December, all kicking off with the ultimate pre-holiday shopping weekend bookended by Black Friday and Cyber Monday... Read More

Will Media Coverage be Enough to Trump the Competition?
Posted on 09-04-2015 by Megan Burnside

This year’s race for the Republican presidential candidacy started out with many (perhaps too many) candidates vying for attention and splitting media coverage. Enter Donald Trump who quickly captured the attention of the media, voters and few late-night comics. Will it last? Time will tell, but... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

A Prime Example of Monitoring Media for Tracking Competitors and Assessing Customer Sentiment
Posted on 07-17-2015 by Megan Burnside

The consumer world just experienced its first ever “Prime Day,” so named because Amazon® Prime members enjoyed the equivalent of that post-turkey dinner retail extravaganza known as Black Friday. Did the event live up to the hype? Determined to track the event as it happened, we set up... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More