Update your Research Skills with these Tips
Posted on 07-12-2018 by Korinne Bressler

Today’s information age has created a common misconception about research: you can find anything you want easily because information is everywhere. The problem, however, is that ever-present information can actually make it more challenging to find what you’re seeking. Do you start wide... Read More

How Deep Research Helped Identify a Serial Predator
Posted on 05-08-2018 by Korinne Bressler

Four decades after the notorious Golden State Killer’s crime wave ends, a 72-year-old suspect is wheeled into a Sacramento courtroom, thanks to an investigator’s unswerving determination over 24 years. While it may sound like a movie pitch—and perhaps it will hit the big screen someday—the... Read More

Five Tips to Increase the Power of Your Donation Requests
Posted on 03-01-2018 by Korinne Bressler

Was 2017 the year you reached all your donor support and fund development goals? If you answered yes, congratulations! But if you’re like most development professionals, you probably feel there is always more you can do to be successful. From growing your major donor list to creating targeted campaigns... Read More

Remove Uncertainty with Comprehensive Company Information to Achieve Real Insight
Posted on 02-28-2018 by Lindsey Lambert

Are you tasked with managing your organization’s research on the companies that matter to them? Potential new clients? Investments? Partnerships? It can be daunting and time consuming especially if you’re not confident in your less-than-trusted content sources that you rely on to point teams... Read More

Going for Gold: Research Can Help Investments Pay Off in the Winter Games
Posted on 02-20-2018 by Korinne Bressler

Every four years, the world turns its attention to the winter or summer games, hoping to be inspired by stories of struggle and strife, triumph and personal success. This also means that global brands are ramping up to spend advertising dollars in the hopes of achieving a myriad of goals: better awareness... Read More

3 Easy Research Steps to Minimize Social Media Panic
Posted on 02-01-2018 by Korinne Bressler

Are your executives, clients or other stakeholders in an uproar because of something they read on social media—that ultimately turned out to be untrue? And do you have to add extra research to your workload to help counteract the frenzy? If so, you’re not alone. In a recent Newsweek... Read More

Harness the Power of History to Sharpen Your Data Today
Posted on 01-29-2018 by Korinne Bressler

Birthdays. Anniversaries. Hire dates. Business acquisitions. Product launches. From the moment we celebrate our first milestones to marking important business events, we learn early that history matters. It gives us a sense of significance, relevance and perspective. Now, more often than not, we’re... Read More

How Distrust in Media has Sparked a Revival in Deep Research & Investigative Journalism
Posted on 01-23-2018 by Korinne Bressler

Skepticism is alive and well in 2018. Fake news or alternative facts—depending more on a person’s point of view rather than actual reality—wormed its way into our collective psyche over the course of 2016 and 2017. When combined with revelations about social media accounts used to purposefully... Read More

3 Actions to take this Year to Become more Confident in your Research
Posted on 01-04-2018 by Korinne Bressler

Being prepared is not just a motto, but a way of life, according to the Boy Scouts of America: “Being prepared means having the ability to deal with the many tough challenges life presents—that’s what Scouting is all about.” The same motto is true across almost every scouting... Read More

2 Reasons to Watch for Fake News in Your Research
Posted on 12-05-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

Want to Start a Blog? 4 Must-Do’s from Passion to Research
Posted on 11-14-2017 by Korinne Bressler

We all consume, share and create content throughout the day…hundreds of pieces, but you live and breathe information. You are an expert and if you are an expert in a topic, you might want to put your thoughts out there, join the conversation and build up your reputation in the field. Not everyone... Read More

Two Key Reasons Why You Should Be Checking for Fake News in Your Research
Posted on 10-26-2017 by Korinne Bressler

A war was started over fake news. Granted, what we now call ‘fake news’ was called ‘yellow journalism’ back in the 1890’s—and the Spanish-American War cannot be laid solely at the feet of media muckrakers. But following the explosion of a U.S. Navy battleship off the... Read More

The Repercussions of the Media Missing Background Information
Posted on 10-05-2017 by Korinne Bressler

In 1988, a game show contestant named “Patrick Quinn” won $58,000 on “Super Password.” Later it was revealed that “Patrick Quinn” was actually Kerry Dee Ketchum, a real-life fugitive who was wanted in multiple states in the United States. A viewer tipped off police... Read More

The Surprising Cost of Free- From Lunch to Research
Posted on 09-26-2017 by Korinne Bressler

From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings... Read More

Is Your Non-Profit Reaching for Stellar, Quality Donors?
Posted on 09-12-2017 by Korinne Bressler

Are you reaching for the stars? Yes... the stars. And by stars, we mean star donors. The donors that will help you exceed your yearly fundraising goals. According to the National Center for Charitable Statistics , there are more than 1.5 million nonprofit organizations registered in the US alone- each... Read More

10 Clever Tips for Media to Create Content that Keeps Attention
Posted on 09-11-2017 by Korinne Bressler

A goldfish has a longer attention span than your audience. A goldfish? Yep, a goldfish. You may have seen the story as it got picked up by a variety of media outlets. It seems some scientists (purportedly with Microsoft Canada) studied the brain activity of 112 people as they did various tasks... Read More

Amelia Earhart: Speculation and Misinformation Shared through Media.
Posted on 08-22-2017 by Korinne Bressler

On June 1, 1937, Amelia Earhart, a pioneering American pilot, departed Oakland, California on an eastbound flight around the world. It was her second attempt to become the first pilot ever to circumnavigate the globe. She flew a twin-engine Lockheed 10E Electra and was accompanied on the flight by... Read More

Don't Let Poor Quality or Missing Information Influence Your Next Business Decision
Posted on 08-11-2017 by Korinne Bressler

The term “fake news” is the new normal in today’s landscape, but decisions that fall flat based on poor quality or missing information are nothing new in the business world. While some professionals have a nose for sniffing out details that may not prove to be valid, it can be challenging... Read More

Research reveals who's killing Real News … and You’ll be Shocked When You Hear Who It Is!
Posted on 07-27-2017 by Korinne Bressler

Last month, a news alert came through that the European Union slapped Google with a $2.7 billion fine for breaking antitrust law. The EU judged that Google had “abused its dominate position by systematically favoring” its own shopping comparison services while demoting its competitors’... Read More

The Evolution of Fake News
Posted on 07-13-2017 by Korinne Bressler

News (n(y)o͞oz) Noun Newly received or noteworthy information, especially about recent or important events. Have you ever shared a story of the latest ‘news’ that you heard from a friend, saw in a grocery store check-out line or spotted on social media? Let’s face it: We’ve... Read More

Rage Donations Give Non-profits a Big Boost
Posted on 06-16-2017 by Korinne Bressler

2016 ended on a high note with $23 billion in charitable donations—a one percent increase over 2015’s record-breaking year. The slow, but steady, upward momentum is a positive sign for the nonprofit industry, but there is another emerging trend that could be a boom or bust depending on the... Read More

3 Trends that Could Impact the Real Estate Industry in 2017 [Free Report]
Posted on 02-17-2017 by Janelle Coates

What’s the difference between a fad and a trend? In the digital age, it can be difficult to tell because news that goes viral seems to take on a life of its own. With deeper research across a broad spectrum of media and industry information, you can identify long-term trends that could impact your... Read More

Maximize Your Time Spent on Real Estate Research
Posted on 01-20-2017 by Janelle Coates

Poor Alice. She followed a white rabbit down a hole and found herself lost. The fairy tale can be compared to research on the open web. For example, let's say your boss asks “how can we make our team more LEAN?” You start to answer and realize you’re not sure what that even means…... Read More

5 Tactics Journalists Should Use to Protect Their Credibility
Posted on 01-13-2017 by Janelle Coates

Last fall, Gallup announced that its latest polling data revealed a significant decline in the public's trust of media. The 8 percent drop brings the number of people with either a 'great deal' or a 'fair amount' of confidence in mass media to only 32 percent. This is the lowest result... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More