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LexisNexis Business Solutions
When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors...
When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle.
The media landscape...