Crisis communication in a cyber attack
Posted on 08-31-2018 by Alyssa Vorhees

Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded? According to Cybersecurity Ventures, the cost of cybercrime worldwide... Read More

How can AI supplement human communication in public relations?
Posted on 08-29-2018 by Alyssa Vorhees

New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. As a professional in public relations , the idea of introducing artificial intelligence into... Read More

Social Networks: Curse or blessing for your business?
Posted on 08-07-2018 by Alyssa Vorhees

Author: Miki Vayloyan 07/04/2018 According to a recent study 1 , more than 50% of global online users use social media as a source of information every week. 14% even stated that social media was the main source of information for them. The social media boom offers opportunities that can quickly become... Read More

4 Media Monitoring Lessons for PR & Marketing Learned on the Global Soccer Field
Posted on 07-18-2018 by Alyssa Vorhees

Vive la France! The last game is in the record books, and as the New York Times wrote, “France was the best team in the field this summer in Russia, a potent mix of greatness, grit and good fortune.” While ‘good fortune’ is never guaranteed, marketing and PR professionals can... Read More

What PR Super Powers Do You Need to Activate?
Posted on 06-28-2018 by Alyssa Vorhees

Remember Batman? Not the dark, brooding Batman of our current decade, but the outrageously fun Adam West version featuring the POW-ZING dynamic duo of Batman and Robin. We were recently talking about superheroes (of the public relations variety), and I was reminded of one classic episode. As Batman dangles... Read More

Build a powerful social purpose strategy with these 5 essential tips
Posted on 06-22-2018 by Alyssa Vorhees

Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands , including growing consumer support of sustainable brands and increasing company investment in capital for social impact. Choosing the right corporate social purpose... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Alyssa Vorhees

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

3 Company Qualities that Attract Millennials
Posted on 05-18-2018 by Alyssa Vorhees

Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're... Read More

6 Common Media Measurement Metrics
Posted on 04-10-2018 by Alyssa Vorhees

By Chris Scully, Senior Media Intelligence Analyst, LexisNexis Implementing a media measurement program can be an intimidating task for many PR professionals . After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because... Read More

How Do Companies Earn Top Marks for Reputation?
Posted on 03-16-2018 by Lisa Thompson

Our latest expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. The organization is best known for producing its annual RepTrak , which ranks 7,000 companies around the world according to their reputation. Each company is given a score... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Alyssa Vorhees

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Alyssa Vorhees

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

Who is Influencing Your Audience and How Do You Engage Them
Posted on 02-09-2018 by Alyssa Vorhees

Before social media—and even in its early days—word of mouth advertising (WOMA) relied heavily on family and friend networks, but the rise of social media influencers has changed the WOMA game. Now, popular YouTubers, Instagrammers and bloggers boast thousands of followers, millions of views... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

Are you making these 3 press release mistakes?
Posted on 01-26-2018 by Alyssa Vorhees

One of the most important tasks PR professionals handle is the creation and distribution of press releases. You're expected to include all necessary details that explain an important - and potentially transformational - development, and it’s expected to be right the first time. Press releases... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Alyssa Vorhees

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Alyssa Vorhees

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

5 Wacky Ways Non-PR People Define Communications Success
Posted on 12-07-2017 by Alyssa Vorhees

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media after a simple mention. One strategic move in... Read More

4 Types of Media Intelligence Reports and Why You Need Them
Posted on 11-28-2017 by Alyssa Vorhees

In today’s increasingly complex media landscape, PR and Marketing professionals have their work cut out for them. But managing myriad media channels isn’t the only challenge. As CEOworld Magazine notes, PR is often viewed by the C-suite as “an expensive cost center driven largely by... Read More

3 ways to leverage the new Twitter character limit
Posted on 11-21-2017 by Alyssa Vorhees

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities. This change will impact all Twitter... Read More

The PR lesson from REI kissing Black Friday goodbye
Posted on 11-14-2017 by Alyssa Vorhees

The popular shopping event Black Friday attracted nearly 154 million consumers in stores and online in 2016, per National Retail Federation data. While this revenue opportunity certainly benefits shopping establishments across the world, some stores are choosing to forego Black Friday. Popular retailers... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Alyssa Vorhees

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More