Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Vorheean

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

3 Company Qualities that Attract Millennials
Posted on 05-18-2018 by Vorheean

Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're... Read More

6 Common Media Measurement Metrics
Posted on 04-10-2018 by Vorheean

By Chris Scully, Senior Media Intelligence Analyst, LexisNexis Implementing a media measurement program can be an intimidating task for many PR professionals . After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because... Read More

How Do Companies Earn Top Marks for Reputation?
Posted on 03-16-2018 by Lisa Thompson

Our latest expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. The organization is best known for producing its annual RepTrak , which ranks 7,000 companies around the world according to their reputation. Each company is given a score... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Vorheean

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Vorheean

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

Who is Influencing Your Audience and How Do You Engage Them
Posted on 02-09-2018 by Vorheean

Before social media—and even in its early days—word of mouth advertising (WOMA) relied heavily on family and friend networks, but the rise of social media influencers has changed the WOMA game. Now, popular YouTubers, Instagrammers and bloggers boast thousands of followers, millions of views... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Vorheean

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

Are you making these 3 press release mistakes?
Posted on 01-26-2018 by Vorheean

One of the most important tasks PR professionals handle is the creation and distribution of press releases. You're expected to include all necessary details that explain an important - and potentially transformational - development, and it’s expected to be right the first time. Press releases... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Vorheean

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Vorheean

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

5 Wacky Ways Non-PR People Define Communications Success
Posted on 12-07-2017 by Vorheean

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media after a simple mention. One strategic move in... Read More

4 Types of Media Intelligence Reports and Why You Need Them
Posted on 11-28-2017 by Vorheean

In today’s increasingly complex media landscape, PR and Marketing professionals have their work cut out for them. But managing myriad media channels isn’t the only challenge. As CEOworld Magazine notes, PR is often viewed by the C-suite as “an expensive cost center driven largely by... Read More

3 ways to leverage the new Twitter character limit
Posted on 11-21-2017 by Vorheean

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities. This change will impact all Twitter... Read More

The PR lesson from REI kissing Black Friday goodbye
Posted on 11-14-2017 by Vorheean

The popular shopping event Black Friday attracted nearly 154 million consumers in stores and online in 2016, per National Retail Federation data. While this revenue opportunity certainly benefits shopping establishments across the world, some stores are choosing to forego Black Friday. Popular retailers... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Vorheean

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Vorheean

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Why Does the Scope of Your Media Monitoring Matter?
Posted on 09-27-2017 by Vorheean

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More

The Evolving Skillset of the Modern PR Professional: Establishing Trust in a Chaotic World
Posted on 09-19-2017 by Vorheean

The core skills of the modern P R professional are based on gaining the most important currency for companies today: Trust. Consumers are more connected than ever, and they have countless options of brands to follow, shop, support and share. Brands must take smart steps to reach these individuals... Read More

Getting to the Root of PR ROI
Posted on 09-12-2017 by Vorheean

Determining the value of public relations is one of the most complex topics in the communications field, and has been a debated point that has literally spanned centuries. It's clear to see why setting up a simple equation to determine value is desirable from a PR and general budgeting perspective... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Vorheean

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

Working with corporate leadership for valuable PR strategies
Posted on 07-11-2017 by Vorheean

When a public relations strategy is an internal piece of work, generated by your PR team with little input from corporate leaders or alignment with overall company goals, it may end up far less valuable than you'd hoped. Deriving more value from your campaigns means re-contextualizing them as assets... Read More

10 Tips For Fighting Fake News: How to Fact Check Like a Pro Webinar Recap
Posted on 04-17-2017 by Anna Stevens

Living in a “Post-Truth” World The era of “post-truth” is on the rise. An adjective meaning “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”, post-truth was... Read More