Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

10 Tips For Fighting Fake News: How to Fact Check Like a Pro Webinar Recap
Posted on 04-17-2017 by Anna Stevens

Living in a “Post-Truth” World The era of “post-truth” is on the rise. An adjective meaning “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief”, post-truth was... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

PR Pros vs The Spread of Disinformation
Posted on 02-16-2017 by Megan Burnside

"Fake news" - those are the words on the lips of everyone from the president of the United States to other global leaders and citizens around the world. There is confusion about what exactly people mean when they talk about fake news, but it's indisputable that incorrect information is... Read More

Adjusting Media Strategy at Times of Crisis
Posted on 01-20-2017 by Megan Burnside

When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle. The media landscape... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

Why Journalists Need Reliable Tools for Public Records and News Research
Posted on 06-21-2016 by Janelle Coates

Like our own universe, the universe of content—books, magazines and newspapers—is expanding. More than 300,000 books are published in the U.S. annually. And on any given day, major U.S. newspapers like The Washington Post , The New York Times or The Wall Street Journal publish an average... Read More