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The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to...
Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable.
Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which...
Not understanding mistakes often leads to repeating them. This means that one of the most important things public relations departments or agencies can do after a negative story breaks is to carefully go over the event and move forward with a renewed approach to communication.
It only takes one slip...
In an already confusing landscape of post-truth and fake news, President Trump's administration recently added to the quagmire by using the phrase 'Alternative Facts'. With the public becoming more skeptical by the minute, reputation has never been so valuable nor so easily lost. Building...
When a disaster or bad publicity strikes a company, PR agencies and departments earn their keep. Of course, not every organization will thrive under tough circumstances. These events separate good PR teams that can provide positive return on investment from those that struggle.
The media landscape...
Every calendar year is full of inspiring successful Public Relations campaigns - and some embarrassing mistakes. While the latter category may be promotions those companies would rather forget, they offer strong educational lessons for the rest of the PR community.
Critically looking back
A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose...
Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and...
"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz?
Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect...