Happy Holidays: How Brands Can Leverage Novel Holidays to Get Noticed.
Posted on 03-25-2019 by Alyssa Vorhees

Chances are high that you’re reading this on a holiday. Whether it’s something fun like the International Pancake Day (March 12) or a day with a bit more weight such as World Malaria Day (April 25), hardly a day passes by that isn’t noted for a national or international observance... Read More

Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

Social Networks: Curse or blessing for your business?
Posted on 08-07-2018 by Alyssa Vorhees

Author: Miki Vayloyan 07/04/2018 According to a recent study 1 , more than 50% of global online users use social media as a source of information every week. 14% even stated that social media was the main source of information for them. The social media boom offers opportunities that can quickly become... Read More

Build a powerful social purpose strategy with these 5 essential tips
Posted on 06-22-2018 by Alyssa Vorhees

Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands , including growing consumer support of sustainable brands and increasing company investment in capital for social impact. Choosing the right corporate social purpose... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Alyssa Vorhees

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

6 Common Media Measurement Metrics
Posted on 04-10-2018 by Alyssa Vorhees

By Chris Scully, Senior Media Intelligence Analyst, LexisNexis Implementing a media measurement program can be an intimidating task for many PR professionals . After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Alyssa Vorhees

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Alyssa Vorhees

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Alyssa Vorhees

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Alyssa Vorhees

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

5 Wacky Ways Non-PR People Define Communications Success
Posted on 12-07-2017 by Alyssa Vorhees

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media after a simple mention. One strategic move in... Read More

3 ways to leverage the new Twitter character limit
Posted on 11-21-2017 by Alyssa Vorhees

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting capabilities. This change will impact all Twitter... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Alyssa Vorhees

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

5 Ways To Sharpen Your Modern PR Skills
Posted on 03-17-2017 by Anna Stevens

Public relations operations are a little different today than in the past, and failing to take the changes into account could harm your agency or department. Skills that were highly relevant only a few years ago could fail you now, and progress in the industry could be tied to your ability to evolve... Read More