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The year is winding down, but for non-profits and universities, the planning for 2018 fundraising has already begun. Understanding trends and challenges can enable you to drive engagement more efficiently and effectively. Before we start predicting what trends will impact development professionals next...
Everybody in the fundraising world knows the importance of December in any nonprofit campaign, but especially when it comes to year-end goals. The majority of donations are made in the last month of the year, and so using this to the advantage of your campaign to give it that extra boost before bringing...
Many nonprofits, foundations and universities are readying to participate in Giving Tuesday , a global day of giving celebrated on November 29 this year. A 24-hour social media campaign to elicit end-of-year charitable donations, Giving Tuesday is timed to follow the consumerism of Black Friday and Cyber...
Guest written by: John Haydon Co-Authored by: Kari Abitbol
#GivingTuesday , a global day of giving fueled by social media, is growing in popularity as a major opportunity for nonprofits to capitalize on the generous spirit of the holiday season. Timed to contrast the commercialization of Black...
Co-authored by Kari Abitbol
Last week, LexisNexis teamed up with a prospect research duo from The Helen Brown Group for a webinar presentation featuring key insights about the current fundraising climate trends. Elizabeth Roma , assistant director of research, and Rachel Dakarian , research associate...