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LexisNexis Business Solutions
Every four years, the world turns its attention to the winter or summer games, hoping to be inspired by stories of struggle and strife, triumph and personal success. This also means that global brands are ramping up to spend advertising dollars in the hopes of achieving a myriad of goals: better awareness...
From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings...