7 Insights Into The Media Industry In 2017
Posted on 04-17-2017 by Anna Stevens

Over the next five years the global Entertainment and Media industry is projected to grow by 4.4 percent annually, according to PwC’s Global Entertainment and Media Outlook for 2016-2020 . This expected surge is due to the increasing diversification of media companies as well as new technological... Read More

PR Storylines and Lessons from the Oscars
Posted on 02-27-2017 by Megan Burnside

When the Academy Awards ceremony takes place, millions tune into the pageantry and excitement of the big night. Of course, as a PR professional, you have your own perspective of Hollywood's celebration of itself. There are plenty of lessons and useful tactics embedded in the endless campaigns actors... Read More

Fantastic PR exposure (And where to find It)
Posted on 12-15-2016 by Megan Burnside

When you're working on PR pitches to the media between major events or product launches, you may wish you had a magic spell up your sleeve. Your job is essentially to conjure something valuable - favorable coverage - out of thin air. It's time to believe in magic. This kind of hype-building... Read More

What Election Issues Will Have the Largest Impact on College Students?
Posted on 09-24-2016 by Megan Burnside

This post was guest written by Courtney Resnicky, a senior at Wright State University. The election season always brings “hot button” issues into the limelight, and this year is no different. Although many of the issues are universal, there are a select few that may have a larger impact... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

Using Pop Culture to Create Measurable Buzz and Engagement
Posted on 09-02-2016 by Megan Burnside

Engaging with pop culture in an intelligent way can be an irresistible PR tactic. It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage to try and reap some of that excitement and buzz. When done correctly, the results can be hugely... Read More

Miranda Rights at 50: What News Analysis Tells Us
Posted on 06-10-2016 by Megan Burnside

It wasn’t long after the Supreme Court ruling on Miranda v. Arizona that Dragnet’s Sargent Joe Friday began apprising suspects of their rights in nearly every episode. In 2000, the words of the Miranda warning appeared on screens small and large so often that Supreme Court Chief Justice Rehnquist... Read More

Data Visualization Provides Insight into Last Days of Presidential Primaries
Posted on 06-09-2016 by Megan Burnside

As you may have noticed from past blog posts , we—like many others—have been closely following this year’s presidential campaign in the news, on blogs and across social media. We’ve analyzed media coverage of candidates, identified key campaign issues and even explored how the... Read More

Media Monitoring Confirms America Really Loves Mom
Posted on 05-13-2016 by Megan Burnside

Do Americans love their mamas? According to media monitoring and new analysis , you bet your sweet bippy they do. Between April 24 and May 10, Mom was more popular than any of the U.S. presidential candidates and general election coverage – combined. In other words, if media coverage is a popularity... Read More

Election Media Coverage Cooling Off as Race Heats Up
Posted on 05-12-2016 by Megan Burnside

Forty-seven down, nine to go. The end of the presidential primary season is drawing ever closer, with contests in Connecticut, Delaware, Maryland, Pennsylvania, Rhode Island and Indiana now under the nation’s belt. While the candidates themselves appear to be in the midst of a feeding frenzy—pulling... Read More

Why World Press Freedom Day Matters
Posted on 05-03-2016 by Megan Burnside

UNESCO , the United Nations Educational, Scientific and Cultural Organization, has designated May 3 World Press Freedom Day . The date coincides with the 250 th anniversary of the world’s first freedom of information law. In an age where information seems to flow pretty freely from an ever... Read More

Monitoring Trends: What The 2016 Presidential Primaries Teach Us
Posted on 03-18-2016 by Megan Burnside

This primary season is turning out to be a game changer for everyone involved, including the candidates, the voters and the media. From candidates that were first considered true political outliers—like Donald Trump and Bernie Sanders—gaining traction to high voter turnouts in nearly every... Read More

Media Analysis Shows America Isn’t Ready to Dump Trump
Posted on 02-29-2016 by Megan Burnside

Media analysis points to what many Americans likely already know: Donald Trump and Hillary Clinton will probably secure their respective party’s nomination for President of the United States. As for Marco Rubio’s impassioned debate performance… well, despite a bump in Rubio’s... Read More

Media Monitoring: Was Iowa the Start of an Election Trend or Anomaly?
Posted on 02-04-2016 by Megan Burnside

Iowa isn’t in the media spotlight often, but when it is … watch out! On Monday, Iowans headed out to high school gymnasiums, private homes and other venues to participate in the first primary event of this long presidential election season. As media pundits and political junkies looked on... Read More

Are You a Victim of Media Silos or Silo Mentality?
Posted on 12-31-2015 by Megan Burnside

In the Business Dictionary, silo mentality is defined as “a mindset present when certain departments or sectors do not wish to share information with others in the same company.” Take this a step further and you have the actual silos themselves. An information silo , according to Wikipedia... Read More