Rage Donations Give Non-profits a Big Boost
Posted on 06-16-2017 by Korinne Bressler

2016 ended on a high note with $23 billion in charitable donations—a one percent increase over 2015’s record-breaking year. The slow, but steady, upward momentum is a positive sign for the nonprofit industry, but there is another emerging trend that could be a boom or bust depending on the... Read More

Event Recap: REALTORS® Legislative Meetings 2017
Posted on 05-25-2017 by Korinne Bressler

LexisNexis attended the REALTORS® Legislative meetings & Trade Expo last week and had a great time leading dynamic thought-leadership conversations and discussing industry best practices with attendees. This week-long series of meetings is a premier event where National Association of Realtors... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

A Deeper Look into the 5 "P"s of Human Rights
Posted on 04-05-2017 by Anna Stevens

Two years ago, the United Nations set 17 sustainable development goals (SDGs) to “end poverty, protect the planet, and ensure prosperity for all” by 2030. This astounding effort, led by 193 countries, encourages organizations and citizens alike to take action and change the world for the... Read More

7 Non-Profit Trends To Watch in 2017
Posted on 03-29-2017 by Anna Stevens

The non-profit and fundraising worlds had a strong and successful year in 2016 but now the question is, will this trend continue into 2017? With so much change occurring in the new year Andrew Payne , director of product marketing and product management at Abila noted, “The volatility of the economy... Read More

Information Trend: Narrative versus Fact Warfare
Posted on 02-22-2017 by Megan Burnside

Below is a guest post from LexisNexis's Thomas Stoeckle, who heads up the Small Data Forum podcast -- a podcast that makes big data less intimidating, more actionable and thus more valuable. Episode 6 of the Small Data Forum podcast continues the discussion from our 2016 year-end edition, which... Read More

Why PR Pros Love Valentine's Day
Posted on 02-14-2017 by Megan Burnside

Creating PR campaigns and placing stories that reflect the season or any relevant holiday are tactics pulled right from the public relations playbook. Valentine's Day provides so many opportunities to connect brands with emotions, and pros shouldn't let it pass them by. Even when the holiday... Read More

Chinese New Year: a 4,000 Year Old Holiday with PR Possibilities
Posted on 02-09-2017 by Megan Burnside

Recently, more than a billion people celebrated the ringing in of the Year of the Rooster, and brands around the world cashed in by promoting their products and services. The geographic reach of Chinese New Year or Spring Festival promotional tie-ins is growing as population spreads, going from China... Read More

3 Insights from Election 2016 Media Monitoring
Posted on 11-04-2016 by Megan Burnside

What a difference a year and even a week makes. When we started tracking the presidential election coverage a year and a half ago, we aimed to test a few theories: Higher media coverage would lead to better poll results Social media would play a role in the election Swing states would reign... Read More

Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

3 Trends Nonprofits Should Keep in Mind for Millennial and Gen X Donors
Posted on 10-20-2016 by Kari Abitbol

The world of fundraising is rapidly evolving along with the demographics of donor prospects. You may or may not be surprised to learn that Millennials and Gen Xers now constitute more than two-thirds of the U.S. workforce . Though estimates suggest that Millennials won’t take the lead with charitable... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Back-to-school Tops Local & Digital Media Opportunities for Brands
Posted on 09-20-2016 by Megan Burnside

PR departments and agencies looking for great cross-promotional opportunities in the fall have an ace in the hole: In many parts of the world, it's the start of a new school year. The back-to-school experience is relevant across a huge range of geographic and cultural divisions, and with the right... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

How Did Father's Day Fare Against Mother's Day Media Coverage?
Posted on 06-23-2016 by Megan Burnside

Which is the more popular holiday: Mother’s Day or Father’s Day? The answer that we uncovered may surprise you. According to media monitoring and news analysis using LexisNexis Newsdesk™, approximately 328,000 stories were filed about Mother’s Day back in May. But contrary... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Monitoring Spots Breakthrough Campaign Topic: Libya
Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary... Read More

7 Media Industry Insights Uncovered by News and Business Research
Posted on 05-17-2016 by Janelle Coates

In recent years, the traditional media landscape has been rapidly transforming with the rise of digital media. Could 2016 be the year media companies begin deploying new business models and improved content distribution strategies to help them get to the other side of this transformation? Download... Read More

Marketing and Analysis Tips From CMAInsights 2016
Posted on 04-29-2016 by Megan Burnside

Guest-written by Mariangela Ferrara Recently, the Canadian Marketing Association held an event focused on how to use data to engage and persuade “both internal audiences and the marketplace.” It’s an ongoing juggling act for marketers, especially when a constant flow of new data... Read More

Media Monitoring Reveals One of the Most Fashionable Macrotrends
Posted on 04-14-2016 by Megan Burnside

Is Wearable Tech Redefining the Role of Technology in our Lives? Wearable technology has come a long way since our first Walkman and its constant evolution is not only giving us more options for integrating technology into our daily living, it’s also changing our thoughts on what we should and... Read More

Research Recap: 7 Predictions for U.S. Non-Profit Organizations in 2016
Posted on 04-08-2016 by Janelle Coates

In some ways, the non-profit sector faces similar challenges every year: How do we find the internal staffing, the right research tools and adequate financial resources to launch the initiatives we have in mind so we can more aggressively pursue our mission this year? Furthermore, a number of currently... Read More

3 Ways Media Monitoring Captures Campaign Issues
Posted on 03-31-2016 by Megan Burnside

Can you imagine the pressure today’s campaign managers and communication directors face on the road to the White House? In the pre-digital communication era, those jobs were downright easy compared to the 24/7 news cycles of today. Plus, good news and bad news alike have the potential to go viral... Read More

Media Intelligence on Oscar Night’s Big Winners
Posted on 03-03-2016 by Megan Burnside

Media Intelligence on Oscar Night’s Big Winners The 88 th Academy Awards held last Sunday featured a frenzy of photographers and fans, a red carpet studded with Hollywood’s film-making elite and a protest led by Al Sharpton outside the Dolby Theatre. Without a doubt, this year’s... Read More

Media Coverage Didn't Completely Predict Primary Wins
Posted on 03-02-2016 by Megan Burnside

It stands to reason that the percentage of media coverage each candidate has received—also known as their share of voice—should predict the outcomes of state primaries and caucuses. Newspapers, radio stations, news websites and TV networks all cater to their local audiences. They cover the... Read More