Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

5 Steps to Turn a Trend into Opportunity
Posted on 10-26-2015 by Mary Frericks

I recently got some tips from Christine Hayes, Director of Market Insight and leader of a very cool and innovative research team. She shared her thoughts on trend spotting and tracking; a process that can identify opportunities, predict competitor strategies and expose industry movements. Here are a... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Tackling the Big Issue for Modern Marketers: Is Our Marketing Effective?
Posted on 06-23-2015 by Mary Frericks

Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence can help and the importance of clear business... Read More