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2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every...
The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to...
Our latest expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. The organization is best known for producing its annual RepTrak , which ranks 7,000 companies around the world according to their reputation. Each company is given a score...
Keeping your brand's reputation intact is your primary duty as a public relations professional in 2017. Being ready for crises is an essential element of this kind of brand image protection. When an organization implements a major change in the way it operates, it's a great time to refresh your...