Tricks and Treats of Halloween-Based PR
Posted on 10-31-2016 by Megan Burnside

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More

Analyzing Big Data Without Big Headaches
Posted on 05-27-2016 by Megan Burnside

The presidential election. Beyoncé. The NBA playoffs. Prince. You might wonder what each of these entities have in common, but a scroll through social media or visit to your favorite news outlet can answer that question. Each of the above topics has become ubiquitous to our pop culture landscape... Read More

Media Analysis Highlights Post-Presidential “Moments”
Posted on 12-09-2015 by Mary Frericks

With the current U.S. presidential campaign trail heating up, we thought it would be interesting to see how some popular—and some not-so-popular—past presidents fared in the media after they were no longer residing at 1600 Pennsylvania Avenue. Conducting a search of the extensive media archives... Read More

3 Ways You Can Evaluate Awareness in the Media
Posted on 10-05-2015 by Megan Burnside

In the classic cartoon, It’s the Great Pumpkin, Charlie Brown , Linus says , “There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Obviously, the media doesn’t hold to the same standards. It’s early days yet for... Read More

What We Learned about Holidays from Amazon Prime Day
Posted on 09-17-2015 by Megan Burnside

From deals and merchandising to packaging and logistics, retailers are putting their final touches on their 2015 holiday preparations. Shopping days abound when it comes to November and December, all kicking off with the ultimate pre-holiday shopping weekend bookended by Black Friday and Cyber Monday... Read More

Will Media Coverage be Enough to Trump the Competition?
Posted on 09-04-2015 by Megan Burnside

This year’s race for the Republican presidential candidacy started out with many (perhaps too many) candidates vying for attention and splitting media coverage. Enter Donald Trump who quickly captured the attention of the media, voters and few late-night comics. Will it last? Time will tell, but... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

A Prime Example of Monitoring Media for Tracking Competitors and Assessing Customer Sentiment
Posted on 07-17-2015 by Megan Burnside

The consumer world just experienced its first ever “Prime Day,” so named because Amazon® Prime members enjoyed the equivalent of that post-turkey dinner retail extravaganza known as Black Friday. Did the event live up to the hype? Determined to track the event as it happened, we set up... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Tackling the Big Issue for Modern Marketers: Is Our Marketing Effective?
Posted on 06-23-2015 by Mary Frericks

Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence can help and the importance of clear business... Read More

Launch of LexisNexis Newsdesk Helps Customers with Media Tracking
Posted on 04-30-2015 by Ulyana Androsova

Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk... Read More