Technology & Trust: Use Photo Editing Responsibly
Posted on 08-07-2019 by Alyssa Vorhees

In the age of social media and instant gratification it is incredibly easy to edit photos to fit a specific ideal. The world is becoming increasingly more visual and consumers want content that tells a big story with a quick glance at a single photo. With so much content circulating so quickly it may... Read More

4 Reasons Communications Pros Embrace Artificial Intelligence
Posted on 12-18-2018 by Alyssa Vorhees

Are you nervous about the imminent Fourth Industrial Revolution? After all, each industrial revolution has resulted in the displacement of workers through automated or industrialized processes. But history shows that short-term displacements were balanced by economic advances, proving that industries—and... Read More

How Media Monitoring Can Help PR Pros Win: 6 Trend in PR and Marketing
Posted on 10-31-2018 by Alyssa Vorhees

Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals need media monitoring tools to successfully... Read More

How media monitoring keeps Halloween-based PR on point
Posted on 10-31-2018 by Alyssa Vorhees

The temptation to use Halloween and the entire month of October as a tie-in to new product launches is great for brands, as the season's themes are wide-ranging, fun and unabashedly commercial. That said, PR firms and departments need to be careful at this time of year. Without a keen and up-to-date... Read More

Crisis communication in a cyber attack
Posted on 08-31-2018 by Alyssa Vorhees

Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded? According to Cybersecurity Ventures, the cost of cybercrime worldwide... Read More

Using social media to make your CSR efforts go viral
Posted on 05-23-2018 by Alyssa Vorhees

The planet benefits from corporate social responsibility strategies regardless, but brands begin to benefit when consumers are aware of those efforts. Reducing a carbon footprint is a good look for brands, and it engages consumers when the particular efforts align with their individual values. That's... Read More

3 Company Qualities that Attract Millennials
Posted on 05-18-2018 by Alyssa Vorhees

Corporate social responsibility efforts not only benefit the planet and brand reputation, but they are also key to attracting millennial consumers. These plugged-in and open-minded yet strongly opinionated buyers are particular about the brands they choose to support. That's because they're... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

New LexisNexis Newsdesk® review by Jinfo: What has changed with our analysis platform?
Posted on 11-07-2017 by Alyssa Vorhees

The value of having real-time access to what people are saying about your company is essential to anyone involve in communications. LexisNexis Newsdesk ® delivers just that. Launched in April 2015, Newsdesk is designed to work as a versatile media monitoring and analytics tool that delivers PR and... Read More

How to Measure ROI in PR: In Pursuit of a Better Framework
Posted on 10-31-2017 by Alyssa Vorhees

In the digital age, you need more than a ruler to measure PR performance. Preview our eBook on why AVEs fall short and what metrics you need to track instead. Since the inception of the profession, public relations practitioners have wrestled with one vexing challenge above all others: How do we measure... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

Back to the future or fast forward to a new normal?
Posted on 07-18-2017 by Alyssa Vorhees

By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show... Read More

Reputation Management in a Media Circus
Posted on 08-15-2016 by Megan Burnside

“Without promotion, something terrible happens… nothing!” Sounds like a quote any brand might ascribe to these days, right? Actually, those words come from one of the most brilliant promotors of the 19 th century and founder of the Barnum & Baily Circus—Phineas Taylor Barnum... Read More

Media Monitoring Provides a More Complete Picture of the DNC
Posted on 08-02-2016 by Megan Burnside

Politics have dominated the headlines—and prime-time news channels—in recent weeks as media outlets zeroed in on the happenings at both the Republican and Democratic National Conventions. And LexisNexis was there right amidst media. As we mentioned in a previous post , we were on the ground... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More