TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More

Journalism Series: USA Today Journalists Fact Check Donald Trump's Litigation History
Posted on 06-28-2016 by Janelle Coates

Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using their own last name for a business venture , claiming... Read More

The Debate about the Debate: How Media Analysis Brings Clarity to the Buzz
Posted on 10-15-2015 by Megan Burnside

A few weeks ago, Ad Age lamented, “Where did everyone go?” in an article about declining television viewership. Apparently, the presidential hopefuls didn’t see the article, nor did viewers. After the dust settled, the debate this past Tuesday averaged 15.3 million viewers, the highest... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

The 4 characteristics of successful information professionals
Posted on 07-16-2015 by Mary Frericks

Today’s information professionals play a critical role in managing the endless stream of information generated in a fragmented media landscape. The challenge lies in curating and analyzing this mass of data to provide meaningful insights that can be shared across the organization. Here we discuss... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More