Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

Informative Webinar Tackles Media Analytics & Visualization
Posted on 07-31-2015 by Mary Frericks

Feeling the pressure to deliver business insights? These days, you face huge challenges—keeping pace with 24/7/365 news and social media and sifting out valuable nuggets of insight to share across your organization. Check out this Webinar to learn how leveraging integrated tools to curate, analyze... Read More

The 4 characteristics of successful information professionals
Posted on 07-16-2015 by Mary Frericks

Today’s information professionals play a critical role in managing the endless stream of information generated in a fragmented media landscape. The challenge lies in curating and analyzing this mass of data to provide meaningful insights that can be shared across the organization. Here we discuss... Read More

Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Lunch with a few top Competitive Intelligence Professionals
Posted on 06-23-2015 by Mary Frericks

The best part of attending conferences are the many opportunities for networking with colleagues. At the Strategic and Competitive Intelligence Professionals 30th Anniversary International Conference & Exhibition a few weeks ago, we sat down to an open discussion with fellow attendees to talk about... Read More