2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

TV Can Teach Public Relations a Lesson or Three
Posted on 10-20-2016 by Megan Burnside

A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose... Read More

Ignite Passion with Corporate Social Responsibility
Posted on 10-17-2016 by Megan Burnside

Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and... Read More

Using Media Monitoring to Manage, Protect and Grow Brands
Posted on 10-12-2016 by Megan Burnside

"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz? Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect... Read More

Are You Brave Enough to Risk Going Viral?
Posted on 09-28-2016 by Megan Burnside

Since the dawn of the social media age, viral success has been a PR goal. The idea of scoring maximum coverage for little outlay is often too exciting to pass up. But that doesn't mean companies should chase this goal recklessly. There are a huge number of risks, and campaigns designed for viral... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The patterns and sentiments embedded in the data show... Read More

Reputation Management in a Media Circus
Posted on 08-15-2016 by Megan Burnside

“Without promotion, something terrible happens… nothing!” Sounds like a quote any brand might ascribe to these days, right? Actually, those words come from one of the most brilliant promotors of the 19 th century and founder of the Barnum & Baily Circus—Phineas Taylor Barnum... Read More

Media Monitoring Provides a More Complete Picture of the DNC
Posted on 08-02-2016 by Megan Burnside

Politics have dominated the headlines—and prime-time news channels—in recent weeks as media outlets zeroed in on the happenings at both the Republican and Democratic National Conventions. And LexisNexis was there right amidst media. As we mentioned in a previous post , we were on the ground... Read More

Media Monitoring Reveals Shift in Melania Trump Coverage
Posted on 07-20-2016 by Megan Burnside

Guest written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis Day 1 of the RNC ended and Day 2 began and was dominated by attention on Melania Trump’s 15-minute address. And, following Sunday night’s disastrous 60 Minutes interview of Donald Trump and Mike Pence, the RNC... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Webinar: Tips for Avoiding a Brand Fail Due to Negative News
Posted on 07-12-2016 by Kari Abitbol

Everywhere you look—in print, on websites and across social media—negative news abounds. Those stories make for interesting reading unless, of course, the focus of the article is your own organization or individuals associated with it. Recently, we hosted a webinar entitled, “Preparing... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More

Journalism Series: USA Today Journalists Fact Check Donald Trump's Litigation History
Posted on 06-28-2016 by Janelle Coates

Guest Written by: Ashley Mitchell Unless you’re living under a rock, you know that Presidential-hopeful Donald Trump boasts a litigious past and present. He once sued—unsuccessfully—Julius and Edmond Trump to prevent them from using their own last name for a business venture , claiming... Read More

Piecing together Media Insights from Orlando Coverage
Posted on 06-17-2016 by Megan Burnside

Last Sunday, Omar Mateen entered Pulse nightclub just after 2 A.M. Minutes later Pulse posted an ominous status on Facebook: “Everyone get out of pulse and keep running.” Three hours later, before the sun even rose, media outlets across the globe were already reporting on another mass shooting... Read More

Turning Trends Into Stories with Media Monitoring
Posted on 06-06-2016 by Megan Burnside

Our ever-evolving world has little room for constants. Don’t believe me? Just ask those bell-bottomed jeans buried in your closet. Are you shaking your head “no” while planking on a park bench? I bet your Gameboy begs to differ. Nowadays, trends are changing almost as fast as you can... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

Why World Press Freedom Day Matters
Posted on 05-03-2016 by Megan Burnside

UNESCO , the United Nations Educational, Scientific and Cultural Organization, has designated May 3 World Press Freedom Day . The date coincides with the 250 th anniversary of the world’s first freedom of information law. In an age where information seems to flow pretty freely from an ever... Read More

Media Mentions for Prince Eclipse Presidential Coverage
Posted on 04-21-2016 by Megan Burnside

Americans were shocked and saddened by the news of recording artist Prince’s death at the age of 57 on Thursday. The legendary singer-songwriter’s death hit airwaves and news outlets faster than you can say, “Diamonds and Pearls.” Media and social media hashtags immediately started... Read More

Election 2016 Remains Unpredictable Even as Candidates Prepare for Battleground Primaries
Posted on 03-11-2016 by Megan Burnside

Predicting the outcome of this election is like trying to sneeze with your eyes open; it can’t be done. As the candidates prepare for primaries in Ohio and Florida—two big battleground states whose delegates are up for grabs on March 15—media coverage, polls*, social media continue... Read More

The Debate about the Debate: How Media Analysis Brings Clarity to the Buzz
Posted on 10-15-2015 by Megan Burnside

A few weeks ago, Ad Age lamented, “Where did everyone go?” in an article about declining television viewership. Apparently, the presidential hopefuls didn’t see the article, nor did viewers. After the dust settled, the debate this past Tuesday averaged 15.3 million viewers, the highest... Read More

Is Media Coverage Uncovering a Growing Numbness toward Gun Violence?
Posted on 10-09-2015 by Megan Burnside

If you ever did a paint by number picture as a child—or have joined the recent trend of coloring for adults that is popping up all over social media—you know how fragmented the image appears until you start to add the color. Devoid of color, it takes concentration to see the image. With each... Read More

3 Ways You Can Evaluate Awareness in the Media
Posted on 10-05-2015 by Megan Burnside

In the classic cartoon, It’s the Great Pumpkin, Charlie Brown , Linus says , “There are three things I have learned never to discuss with people: religion, politics, and the Great Pumpkin.” Obviously, the media doesn’t hold to the same standards. It’s early days yet for... Read More

Throwback Thursday: Super Bowl XLIX Media Coverage
Posted on 09-10-2015 by Megan Burnside

With the football season kicking off, let's take a moment to reminisce about the 2015 Super Bowl. In the eight months since the game, Tom Brady’s name continues to dominate media coverage, both positive and negative. Will he stay in the spotlight, or will your favorite Fantasy Football player... Read More