Making the Leap to Enhanced Media Monitoring and Analytics
Posted on 07-10-2015 by Megan Burnside

Marketing and competitive intelligence professionals are expected know what’s trending now and anticipate the future. With content being created every second of every day, it is difficult to monitor—let alone analyze for insights. LexisNexis® Media Analytics Solutions Specialists Ryan... Read More

Tackling the Big Issue for Modern Marketers: Is Our Marketing Effective?
Posted on 06-23-2015 by Mary Frericks

Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence can help and the importance of clear business... Read More

Lunch with a few top Competitive Intelligence Professionals
Posted on 06-23-2015 by Mary Frericks

The best part of attending conferences are the many opportunities for networking with colleagues. At the Strategic and Competitive Intelligence Professionals 30th Anniversary International Conference & Exhibition a few weeks ago, we sat down to an open discussion with fellow attendees to talk about... Read More

Launch of LexisNexis Newsdesk Helps Customers with Media Tracking
Posted on 04-30-2015 by Ulyana Androsova

Earlier this week, we shared a video from Tom Ogburn, managing director of LexisNexis Business Insight Solutions. He offered his thanks to valued customers like you—but he also offered a sneak peek at the latest addition to the line-up of our business intelligence tools: LexisNexis® Newsdesk... Read More