How Distrust in Media has Sparked a Revival in Deep Research & Investigative Journalism
Posted on 01-23-2018 by Korinne Bressler

Skepticism is alive and well in 2018. Fake news or alternative facts—depending more on a person’s point of view rather than actual reality—wormed its way into our collective psyche over the course of 2016 and 2017. When combined with revelations about social media accounts used to purposefully... Read More

The Surprising Cost of Free- From Lunch to Research
Posted on 09-26-2017 by Korinne Bressler

From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings... Read More

10 Clever Tips for Media to Create Content that Keeps Attention
Posted on 09-11-2017 by Korinne Bressler

A goldfish has a longer attention span than your audience. A goldfish? Yep, a goldfish. You may have seen the story as it got picked up by a variety of media outlets. It seems some scientists (purportedly with Microsoft Canada) studied the brain activity of 112 people as they did various tasks... Read More

Research reveals who's killing Real News … and You’ll be Shocked When You Hear Who It Is!
Posted on 07-27-2017 by Korinne Bressler

Last month, a news alert came through that the European Union slapped Google with a $2.7 billion fine for breaking antitrust law. The EU judged that Google had “abused its dominate position by systematically favoring” its own shopping comparison services while demoting its competitors’... Read More

Smart media intelligence tips gleaned from the Joy of Painting
Posted on 06-20-2017 by Alyssa Vorhees

From 1983 until 1994, PBS aired The Joy of Painting , which featured the always good-natured Bob Ross demonstrating wet-on-wet oil painting. While it doesn’t sound like a show that would attract a large audience, the show—and Bob’s folksy, conversational teaching style—enjoyed... Read More

Media Analytics: How to combine qualitative and quantitative successes for valuable PR
Posted on 06-13-2017 by Alyssa Vorhees

How many people are seeing your PR messages? This is likely one of the first and most important metrics you check once a story with media analytics once your pitch reaches the masses. While this is a good start, however, it's premature to call a campaign a success until you've determined whether... Read More

News Research Reveals Donald Trump's Progress in First 100 Days
Posted on 05-09-2017 by Korinne Bressler

April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid... Read More

2017 PR Superpowers: Speed, Diligence, Humanity
Posted on 01-13-2017 by Megan Burnside

With a whole new year stretching out in front of you, it's time to take stock of what trends and changes your department or company is going to face in the months ahead. The next steps for the Public Relations universe will likely include a few continuing trends from 2016, alongside a few long-gestating... Read More

Fact-Checking News Research in the ‘Onion’ Era
Posted on 12-02-2016 by Janelle Coates

It’s not unheard of for TV shows—like Saturday Night Live—or parody news sites—like The Onion—to bend the latest headlines to their will for the sake of comedy. But recently, headlines have trumpeted a disturbing trend: the rise of deliberately misleading or even entirely... Read More

Creating a Sustainable PR Strategy
Posted on 11-11-2016 by Megan Burnside

It's not enough to only score Public Relations victories when there is a new product to promote or a major news event to link. Keeping excitement for a brand at a simmering level for a long time keeps companies in touch with news providers and the public at large, and there are plenty of actions... Read More

Journalism Series: The Fact Checking Politics on Late-Night TV
Posted on 07-19-2016 by Janelle Coates

Around this time last year, many lamented the pending exit of Jon Stewart from the late-night TV, but NPR’s Dave Davies may have said it best on Fresh Air when he noted, “Tomorrow morning, a generation of 30-somethings will wake up and realize they’re going to have to vote in their... Read More

Journalism Series: 3 Reasons for Conducting News Research and Analysis
Posted on 07-12-2016 by Janelle Coates

What’s the most debated topic of this year’s U.S. presidential campaign? According to a recent Washington Post article , it’s not the border wall, terrorism or emails: It’s the media’s coverage of Donald Trump. More specifically, says the Washington Post, “The debate... Read More