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April 29, 2017 marked the 100 th day of Donald Trump’s Presidency. Since taking office, Trump has signed 24 executive orders, 22 presidential memoranda, 20 presidential proclamations, and 28 bills. But how much of his work has made a difference? Has he stayed true to his 100-day plan which he laid...
A new media launch is a PR masterclass. No matter the field you promote in, you can draw inspiration and information from observing how movies, television shows and online media offerings present themselves. With the recent launch of fall TV shows in the U.S., there are plenty of great examples to choose...
Being a PR professional today means bringing news outlets and consumers closer to companies than they've ever come before. It's a social media-powered age wherein people examine the organizations they do business with. This often now means ensuring the company's values come through loud and...
"I'll leave it to chance," said no PR professional ever. But, do all PR professionals have a fast and effective way to stay atop of media buzz?
Last September, we brought together three media intelligence experts to share best practices for utilizing media monitoring to manage, protect...
High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed...
If you ever did a paint by number picture as a child—or have joined the recent trend of coloring for adults that is popping up all over social media—you know how fragmented the image appears until you start to add the color. Devoid of color, it takes concentration to see the image. With each...